Remove Innovation Remove Products Remove Stage-Gate
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Moving Beyond Stage-Gate Project Management

Harvard Business Review

This article describes how German automaker BMW and European airline Air France have developed new approaches to managing large projects aimed at creating fundamentally new products, ideas or that profoundly alter human behaviors.

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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Product Intelligence: What Is It?

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Search My Site.

Brand 170
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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Gretzky, Gates, Zuckerberg: Can they see the Unseen?

Magazine 100
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Search My Site.

Brand 131
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3 Personal Lessons On How To Succeed At Leadership

Tanveer Naseer

Drucker, and placing one spot below Bill Gates. This approach is something we often read about in terms of innovation – of how we can develop a new product or service offering by running various experiments or pilot projects to test the viability of these new ideas. What Have You Learned Going Forward?