In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

Trout 249

Trout Reis Sports Brand 249

Innovation Excellence

SEPTEMBER 4, 2023

GUEST POST from Greg Satell Ever since Eric Reis published his bestselling book, The Lean Startup, the idea of a minimum viable product (MVP) has captured the imagination of entrepreneurs and product developers everywhere. The idea of testing products faster and cheaper has an intuitive logic that simply can’t be denied.

Reis 108

Reis Productivity Products Entrepreneur 108

Innovation Excellence

NOVEMBER 18, 2019

Ever since Eric Reis published his bestselling book, The Lean Startup, the idea of a minimum viable product (MVP) has captured the imagination of entrepreneurs and product developers everywhere. The idea of testing products faster and cheaper has an intuitive logic that simply can’t be denied. Yet what is often missed is that a minimum.

Reis 96

Reis Productivity Products Entrepreneur 96

The Horizons Tracker

NOVEMBER 23, 2020

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5

Reis 78

Reis Transportation Real Estate Tourism 78

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

SEPTEMBER 12, 2012

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious. They live it.

Strategy 22

Strategy Disaggregation Reis eBook 22

Harvard Business Review

FEBRUARY 25, 2014

IBM is a well-known example of an organization that harnesses inspiration with innovation jams that crowdsource the best ideas from the wisdom of crowds. Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy.

Marketing 13

Marketing Reis Brand Retail 13