The Horizons Tracker
OCTOBER 28, 2024
Disruption has long been linked with innovation and reform through entrepreneurship, and it can be useful in some cases,” the researchers note. The research shows how tech-based innovations and unicorns have led to the belief that disruption is a natural outcome of the rapid commercialization of new technologies.
In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.
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The Horizons Tracker
NOVEMBER 23, 2020
They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5
Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.
Harvard Business Review
SEPTEMBER 12, 2012
Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious. They live it.
Harvard Business Review
DECEMBER 25, 2013
When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Coin’s pre-existence sales push the concept of minimum viable product (MVP) even further.
Harvard Business Review
FEBRUARY 25, 2014
IBM is a well-known example of an organization that harnesses inspiration with innovation jams that crowdsource the best ideas from the wisdom of crowds. Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy.
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