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Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit.
Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious. They live it.
“Disruption has long been linked with innovation and reform through entrepreneurship, and it can be useful in some cases,” the researchers note. The research shows how tech-based innovations and unicorns have led to the belief that disruption is a natural outcome of the rapid commercialization of new technologies.
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