Leading Blog

NOVEMBER 22, 2011

“Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic.

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First Friday Book Synopsis

OCTOBER 8, 2011

Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and then sustain what I call a hyphenated culture: quality-driven, customer-driven, innovation-driven, results-driven, etc. The given [.].

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First Friday Book Synopsis

MAY 17, 2011

Slywotzky and David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.

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Rajesh Setty

SEPTEMBER 1, 2008

For a brilliant explanation of the concept, please refer to Adrian Slywotzky’s work. Posted in the Business Models , Innovation category. Not just Google, every business can design and execute on this. Of course, not at this scale but the thinking has to be the same.

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