Remove Innovation Remove Stage-Gate Remove Technology
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Wouldn’t you expect more innovation? More and more, the critical role of chief brand custodian is relegated to middle managers who either lack the experience, the clout or the motivation to drive innovation into the brands they manage. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168
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Big Data In Your Shampoo?

Mills Scofield

In the case of the former, they typically would want to know why and how could they innovate their current product to regain their position as number one. While it may have mitigated the clients'' losses some of the time, the innovation was inevitably reactive, unscientific, and not robust nor holistic. Fast forward to today.

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What is the Most Important Skill for a Leader of Innovation?

Innovation Excellence

Which of these do you think is the most important skill for a leader of innovation? Generating good proposals for innovative products and services is fairly easy. The normal way to eliminate projects is through applying strict criteria at each of the gates in the stage-gate process before further funding is allocated.

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From idea to strategy

Lead on Purpose

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! Or, it could mean filter technology/product/service/experience (TPSE) ideas to align the TPSE portfolio with one or more strategies.

Strategy 100
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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

Special guest blog post by Don Esch, President of Bettcher Industries of his story at BW-Center For Innovation & Growth 's Innovation Summit. The Change: Was It Innovation, Serendipity or Providence? So into the “Scoping” stage we go and the learning begins. The Challenge: Be Careful What You Ask For.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

What I do in that time sets the stage for the day I will have. He could have attributed their success to more advanced technology, better marketing, or thinking differently. On the phone front, I was at my home office desk phoning execs before 7 am and well after 5 pm to avoid their Gate Keepers, AKA, executive assistants.