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In Marketing, the ā€œCā€ Word Cannot Exist

In the CEO Afterlife

The focus of innovation within high-tech and new-age companies is the product itself; once these companies carve out product differentiation, they call on marketing for the sizzle that sells the steak. Airlines, cable providers, telecommunication firms, and credit card companies promise customer service every day. Few deliver it.

Marketing 257
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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. First is the bandwidth to test out new ideas and to maintain a constant stream of innovation.

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Why your Business Telecoms will Determine your Success

Strategy Driven

Telecommunications are no exception and have benefited increasingly from innovations in the way people communicate. An important part of finding the right business telecommunications solutions is knowing what your business needs. This means less investment in physical hardware and taking advantage of hosted voice platforms.

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Retain Your Top Performers

Marshall Goldsmith

Innovative high-technology corporations are currently paying employees large bonuses to recruit top talent. The CEO of a leading telecommunications company recently embarked on an innovative approach. The rise in the influence of the knowledge worker. . Provide opportunities for development and involvement. .

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On a Consumer Watershed

Marshall Goldsmith

Likewise, leading telecommunications and other equipment providers now have to compete by offering “network solutions” involving many products formerly sold separately. Innovation' Truly understanding the customer’s business.

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Practicing Patience and Faith

Persuasive Powerhouse

We so need more innovative leaders like you to inspire these top talents! I work for a telecommunications company and occasionally I’m in the field dressing fiber optic cable in cabinet. Stay blessed! Ellen Mary Jo Asmus : October 20, 2010 at 8:32 pm Ellen, thanks for your kind words. It comes from the work my clients do.

Greenleaf 145
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New Research Highlights The Importance Of Customer Care On Twitter

The Horizons Tracker

The researchers focused their attention on the Twitter accounts of the four largest telecommunications firms in the United States. They found that the online customer service delivered by AT&T and Verizon was better than that of T-Mobile and Sprint.