The Horizons Tracker
NOVEMBER 6, 2023
“This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity.” Supporting work The findings are based on work undertaken in a telemarketing firm.
Harvard Business Review
NOVEMBER 26, 2012
Instead, he says it often pays to focus on bread-and-butter marketing (like direct mail) or even on technical innovations of the past few years that are effective, but less novel (like mobile websites). Innovation is great — but not before you've leveraged what you've already got.
Harvard Business Review
APRIL 20, 2016
In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. It’s going to take a combination of business innovation and personal responsibility.
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