Innovation and Telemarketing - Leadership Digital

Using AI To Augment Creativity

The Horizons Tracker

NOVEMBER 6, 2023

“This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity.” Supporting work The findings are based on work undertaken in a telemarketing firm.

Creativity

Creativity Telemarketing Technology Comparison

Marketers, Go Back to Basics

Harvard Business Review

NOVEMBER 26, 2012

Instead, he says it often pays to focus on bread-and-butter marketing (like direct mail) or even on technical innovations of the past few years that are effective, but less novel (like mobile websites). Innovation is great — but not before you've leveraged what you've already got.

Marketing

Marketing Hotels Telemarketing Competitive Advantage

The Social Cost of Bad Online Marketing

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. It’s going to take a combination of business innovation and personal responsibility.

Marketing

Marketing Cost Content Media

Using AI To Augment Creativity

Marketers, Go Back to Basics

The Social Cost of Bad Online Marketing

Stay Connected