In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Today, Monster Beverage keeps chugging along at a phenomenal 30% annual growth rate.
Lead on Purpose
OCTOBER 23, 2009
Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. This book is a valuable and timely explanation of how to trust and be trusted.&# – Guy Kawasiaki “Good leaders know where they are going.
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Miles Anthony Smith
AUGUST 7, 2018
The most successful leaders I know are lifelong learners, open to new innovative ideas, they read the latest books, they are willing to explore and experience self-awareness and they use good accredited coach to support them in their successful leadership journey. Any other leadership advice you recommend for leading well?
Harvard Business Review
MAY 9, 2016
Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Our experience working with innovative companies indicates they are redefining not only how their brands are observed, perceived, and experienced. Brand innovators tend to create different kinds of relationships.
Harvard Business Review
OCTOBER 20, 2015
In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” They can permanently or temporarily showcase marketing campaigns and product innovations.
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