Harvard Business Review

OCTOBER 25, 2018

These “superstar” sectors include financial services such as banking, insurance, and asset management, professional services, internet and software, real estate, and pharmaceuticals and medical products. Acquisitions, bold investment in intangible assets, and attracting talent can ultimately make the difference.

Industry 15

Industry Company GDP Bottom-up 15

Harvard Business Review

SEPTEMBER 16, 2016

For example, at the end of its 2015 fiscal year, Apple’s balance sheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. The practice of management itself must evolve for this capability to emerge.

Company 10

Company Intangible Assets Information Self-aware 10

Harvard Business Review

FEBRUARY 7, 2014

Because senior managers tend to focus on the short-term operational and financial aspects of their companies rather than the intangible assets that are worth so much more. Health Risk management Sustainability' So why doesn’t every company do what CVS did? CVS, I hope, has shown us the future.

Reputation 9

Reputation Intangible Assets Competitive Advantage Long-term 9

Harvard Business Review

FEBRUARY 26, 2018

Curiously, companies are allowed to report purchased brands and intangibles as assets on balance sheet, creating distortions between earnings and assets of digital companies that rely on organic growth versus acquisitions. Its value growth is powered by the network in place, not by increments of operating costs.

Company 9

Company Intangible Assets Depreciation IPO 9

Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. The practice of management itself must evolve for this capability to emerge.

Company 8

Company Intangible Assets Self-aware Diversity 8

Harvard Business Review

JULY 3, 2015

Example: Carol owns a small business and needs a customer relationship management (CRM) platform. We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track. Operate your new co-creative digital business. They must be eager participants in the value equation. Experiment and iterate rapidly.

CRM 8

CRM Brand Business Model Intangible Assets 8

Strategy Driven

JULY 28, 2019

You can see this play out in your daily operations and ultimately in the P&L. However, there is an intangible asset that is very difficult to quantify — but without it you cannot ultimately succeed. This asset is, of course, alignment. Harris is Associate Vice-President and Country Manager for Allergan PLC in Brazil.

Agility 62

Agility P&L Intangible Assets Team 62

Harvard Business Review

NOVEMBER 19, 2018

Walmart is the country’s largest employer and largest company by revenue and it reached that position through an operating model made possible by proprietary logistics software. Vox is a digital publishing company known, in part, for its proprietary content management system. ” It didn’t turn out that way.

Software 8

Software Company Competitive Advantage Henderson 8