Harvard Business Review

JUNE 22, 2016

Begin with the easy things that you have always tracked — and physical assets such as plant, property, and equipment. Fourth, begin to operate a pilot of your network business by shifting small amounts of capital (including time, talent, and money) to the new initiative.

Intangible Assets 13

Intangible Assets Business Model How To Intellectual Capital 13

Harvard Business Review

SEPTEMBER 16, 2016

For example, at the end of its 2015 fiscal year, Apple’s balance sheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

OCTOBER 25, 2018

Some superstar firms benefit from being in “superstar” sectors of activity, particularly those in which value-added gains go to gross operating surplus (an economic measure that represents the income earned by capital). Acquisitions, bold investment in intangible assets, and attracting talent can ultimately make the difference.

Industry 15

Industry Company GDP Bottom-up 15

Harvard Business Review

NOVEMBER 7, 2013

At its peak, the company operated 10,000 stores. homes have broadband , and network operators continue to invest in ever-faster cable, satellite, and fiber-based technologies. It comes instead from what economists call the intangibles–including copyrights, trademarks, and patents. For years, Blockbuster seemed unbeatable.

Disruptive Innovation 9

Disruptive Innovation Intangible Assets Retail Innovation 9

Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. The ultimate goal is to treat information as a tangible flow rather than an intangible asset stuck on the balance sheet.

Company 10

Company Intangible Assets Information Self-aware 10

Harvard Business Review

FEBRUARY 26, 2018

Curiously, companies are allowed to report purchased brands and intangibles as assets on balance sheet, creating distortions between earnings and assets of digital companies that rely on organic growth versus acquisitions. Its value growth is powered by the network in place, not by increments of operating costs.

Company 9

Company Intangible Assets Depreciation IPO 9

Harvard Business Review

FEBRUARY 7, 2014

Because senior managers tend to focus on the short-term operational and financial aspects of their companies rather than the intangible assets that are worth so much more. So why doesn’t every company do what CVS did?

Reputation 9

Reputation Intangible Assets Competitive Advantage Long-term 9

Harvard Business Review

SEPTEMBER 25, 2014

Consider the example of a manufacturer of production equipment that collects sensor-based telemetry about its machines’ operations, the status of their parts, their performance, their resource consumption, and other data. This monitoring turns up an anomaly at a key customer that indicates a failure is imminent.

Company 8

Company Intangible Assets Self-aware Diversity 8

Harvard Business Review

SEPTEMBER 19, 2018

As banks rush to digitize their operations , many have found that closing their local branches can help maintain a high return on an otherwise pricy transformation. These meetings allowed for the exchange of important information about the business model, intangible assets, future prospects, and more. reduction in a single year.

Banking 8

Banking Entrepreneur Finance Intangible Assets 8

Harvard Business Review

SEPTEMBER 15, 2017

But these claims are very rarely backed up by large-scale evidence, and often driven by a misunderstanding of how buybacks actually operate. Since these shareholders have “skin in the game”, they have the incentive to look beyond earnings and instead look to a company’s long-term growth opportunities and intangible assets.

Short-term 9

Short-term Long-term Intangible Assets Rate of Return 9

Harvard Business Review

JULY 3, 2015

We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track. Identify the characteristics of your key customer groups, including their level of engagement, their unmet needs, and any tangible or intangible assets that could be leveraged in a co-creative relationship.

CRM 8

CRM Brand Business Model Intangible Assets 8

Strategy Driven

JULY 28, 2019

You can see this play out in your daily operations and ultimately in the P&L. However, there is an intangible asset that is very difficult to quantify — but without it you cannot ultimately succeed. This asset is, of course, alignment. efficiency).

Agility 62

Agility P&L Intangible Assets Team 62

Harvard Business Review

NOVEMBER 21, 2013

At the same time, trade secrets are viewed as the stepchild of intellectual property because they operate, by definition, in secrecy, and we know much less about their role in market competition than we know about patents, copyrights, and trademarks. Why do some companies choose to patent their innovation while others choose to hide it?

Intangible Assets 9

Intangible Assets Merchandising Innovation Pharmaceuticals 9

Harvard Business Review

NOVEMBER 19, 2018

Walmart is the country’s largest employer and largest company by revenue and it reached that position through an operating model made possible by proprietary logistics software. These are often referred to as “intangible assets,” but it’s worth getting more specific than that.

Software 8

Software Company Competitive Advantage Henderson 8