The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. By contrast, if innovations are able to overcome these bars, the researchers believe they are likely to have significant advantages in the market. Uncertain spread.

Innovation 130

Innovation IPO Mass Marketing Early Adopters 130

The Horizons Tracker

NOVEMBER 23, 2022

The researchers found that this shift in strategy affected around 70% of firms after their IPO. The researchers examined over 200 firms from the consumer-packaged goods sector that floated on the stock market over a thirty-year period. ” Maintaining momentum. . ” Maintaining momentum.

Innovation 115

Innovation IPO Short-term Marketing 115

The Horizons Tracker

AUGUST 1, 2023

However, when examining Initial Public Offerings (IPOs) in the United States between 1998 and 2018, the researchers discovered that companies with CEOs holding a Ph.D. Finally, understanding the conditional role of education is of fundamental importance for providers of academic services and the executive job market alike.”

Education 98

Education CEO IPO Committee 98

The Horizons Tracker

MAY 7, 2024

This is partly because their lack of familiarity, and even access, to the domestic labor market makes starting a business often the only route open to supporting oneself. The authors explain that exits typically come either when the firm is just beginning to generate sales or when it has already achieved a degree of traction in the market.

Diversity 117

Diversity IPO Entrepreneur Innovation 117

First Friday Book Synopsis

MARCH 14, 2014

Geoffrey Moore is Managing Director, Geoffrey Moore Consulting; a venture partner with Mohr Davidow Ventures, Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group; and a member of the Board of Directors, Akamai Technologies and several pre-IPO Companies.

IPO 75

IPO Marketing Strategy Consultative Technology 75

Strategy Driven

SEPTEMBER 4, 2018

When it comes to fulfilling this end, the usual route to going public involves an initial public offering , also known as an IPO. IPOs can confer great benefits on companies that are able to go through them. But IPOs also come with some steep costs and excessive risks. IPOs have huge costs and risks.

IPO 62

IPO Real Estate Cost Company 62

N2Growth Blog

FEBRUARY 8, 2019

Maybe you’re prepping for the IPO. Missing the turn or making it too late can cause a company to stagnate or implode or can spell the death of the idea; or worse, the idea becomes someone else’s to bring to market without you. You came up with an awesome idea. Your singular focus has been to make it real. You started a company.

Delegation 249

Delegation Maturity CEO Execution 249

Strategy Driven

APRIL 4, 2023

You should also prepare some insights about your market and competition. Corporate partnerships and sponsorships that provide funding in exchange for marketing or other benefits To prepare for raising money, it is essential to be clear on your business plan. How can I make my business more attractive to potential investors?

Venture Capitalist 103

Venture Capitalist Finance Microfinance How To 103

Decker Communication

NOVEMBER 21, 2019

It means being an excellent communicator in every facet of business life, from short rides on the elevator to IPO roadshows, from team meetings to industry events, and everything in between. Every communication experience is an opportunity to influence. .

Decentralization 81

Decentralization Blanchard IPO Call Center 81

The Horizons Tracker

DECEMBER 22, 2024

Entrepreneurs often struggle to bring new products to market, but academic researchers face an extra challenge they might not expect: themselves. After spending years on a specific topic, they might have a hard time adapting when they discover that their technology isn’t quite right for the market. They were also 2.5%

Biotechnology 52

Biotechnology IPO Entrepreneur Technology 52

The Horizons Tracker

DECEMBER 19, 2019

“We hypothesized that trademarks play two important roles: a protective role, leading to better product market performance; and an informational role, signaling higher firm quality to investors,” the researchers say.

IPO 40

IPO Venture Capitalist Finance Advertising 40

Mark Sanborn

OCTOBER 17, 2019

Neumann came under fire after the company’s prospectus filing for the IPO revealed heavy losses and a wide discrepancy in the distribution of power between him and the company’s other shareholders. Consider the roller-coaster summer that WeWork had and the news that CEO Adam Neumann has stepped down.

Leadership 85

Leadership IPO Licensing Books 85

Harvard Business Review

MAY 15, 2012

And despite all of Facebook's user support, investors should be skeptical of the company's pricey IPO. Private Market Valuations aren't Great Indicators of Public Returns The final reason for trepidation is probably the most important. There is a lot of emotion behind the Facebook IPO. Venture investors look for home runs.

IPO 19

IPO Advertising IRR Venture Funding 19

Rajesh Setty

DECEMBER 14, 2014

You bring more value in the marketplace (and market it right) the marketplace will bring more value back into your life. You are a serial entrepreneur that has taken a couple of companies to IPO and you have your tongue pierced. The marketplace operates on a simple principle – exchange of value. It becomes interesting again.

IPO 67

IPO Operations Entrepreneur Examples 67

Marshall Goldsmith

FEBRUARY 8, 2018

Pinterest today engages more than 200 million users and this fall reached a pre-IPO market value of over $12 billion.

Competitive Advantage 70

Competitive Advantage Banking Diversity IPO 70

The Practical Leader

JANUARY 25, 2012

“ Structural cohesion is an employee-generated synergy — essentially a close-knit, high-energy culture — that propels the company forward.” ” “In announcing the arrival of “the ethical consumer,” Time magazine noted: “We are starting to put our money where our ideals are.”

Company 53

Company IPO Ethics Magazine 53

Harvard Business Review

MARCH 25, 2013

A Quartz article on the IPO of hipster journal company Moleskine included this chart that comes from the company's prospectus. Now, if I had read a paragraph of text Moleskine marketers had written that said, "Moleskine is not a stationery company — in fact it's the opposite of a stationery company!"

Positioning 22

Positioning Marketing IPO Bottom-up 22

Harvard Business Review

AUGUST 9, 2012

— from private equity to hedge funds to IPOs. In today's see-saw economy, just as important as the timing of your IPO is being prepared and spot-on with your messaging. I've never met an IPO team that couldn't talk for days about their business and their industry — that's what makes them the experts. The lesson here?

IPO 15

IPO Audience Storytelling Video 15

The Center For Leadership Studies

JUNE 1, 2022

Technology: This is a quote I came across recently in a business publication: “… of 53 tech-related companies that went public last year through an IPO or direct listing, all but three are now trading well below their offer or opening price … more than half have tumbled by at least 50%.”. Everyone is a coach.”. Is coaching a “good thing?

IPO 52

IPO Travel Content Reference 52

Harvard Business Review

NOVEMBER 30, 2011

Yelp's IPO filing comes hot on the heels of successful IPOs and high valuations for Angie's List and Groupon. Yelp's timing reflects both a tech-friendly market and the company's current position as the dominant consumer-review web site.

IPO 15

IPO Business Model Review Advertising 15

Harvard Business Review

NOVEMBER 7, 2011

billion market valuation. In addition, with little differentiation and a bevy of rivals, marketing costs are skyrocketing. After a barrage of Hollywood-worthy hype, shares of Groupon started trading last Friday. Priced at $20 per share, the stock ended the day at $26.10, resulting in a $15.7 Consumers, of course, love big discounts.

IPO 14

IPO Discount Price Business Model 14

Harvard Business Review

AUGUST 28, 2014

Lending Club, a San Francisco-based peer-to-peer lending start-up, filed for an IPO yesterday, hoping to raise half a billion dollars at a $5 billion valuation. The company’s original focus was personal lending – individuals borrowing a few thousand dollars here and there to pay off credit card bills or fund a home improvement project.

IPO 9

IPO Due Diligence Credit Scoring Hedge 9

Harvard Business Review

MAY 8, 2019

Youngme, Felix, and Mihir talk about the Beyond Meat IPO and whether plant-based meat alternatives like Beyond Burger and Impossible Burger will become mass-market products. They then discuss Facebook’s announcement that it is pivoting to put greater emphasis on user privacy.

IPO 15

IPO Mass Marketing Marketing Products 15

Harvard Business Review

OCTOBER 26, 2011

A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation. While there has not been a defining exit in clean energy akin to the "Netscape moment" for the internet, there have been numerous recent IPOs in the biofuels sector.

Energy 15

Energy Finance IPO Biotechnology 15

Harvard Business Review

AUGUST 27, 2018

stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. firms gravitate towards digital strategies, firms have less need for elaborate finance, marketing, production, distribution, accounting, and human resource departments. stock exchanges.

IPO 14

IPO Company First-mover Advantage Intangible Assets 14

Harvard Business Review

OCTOBER 31, 2014

billion in its 2013 IPO) that investors have plowed into it. Could Twitter have chosen not to follow the standard VC-to-IPO path that has brought it to this pass? The company has piles of money — $3.6 But the priority is instead growing fast enough to generate adequate returns on the $4 billion-plus (the company raised another $1.8

Marketing 13

Marketing IPO Venture Capitalist Fashion 13

Harvard Business Review

MARCH 25, 2013

A Quartz article on the IPO of hipster journal company Moleskine included this chart that comes from the company's prospectus. Now, if I had read a paragraph of text Moleskine marketers had written that said, "Moleskine is not a stationery company — in fact it's the opposite of a stationery company!"

Positioning 10

Positioning Marketing IPO Bottom-up 10

Harvard Business Review

MAY 16, 2012

One of our most striking findings was that of the entrepreneurs we surveyed who had a successful exit (that is, an IPO or sale to another firm), about 70% did NOT start with a business plan. Many start-up plans emphasize some gigantic potential market and how getting just the smallest sliver of it will make them and investors rich.

Planning 22

Planning Mintzberg IPO Entrepreneur 22

Harvard Business Review

AUGUST 16, 2011

The financial results of Groupon's traditional business continue to deteriorate, especially in mature markets, and new ventures such as Groupon Now also have failed to drive profits. Now, the venture capital markets cannot supply more capital and the company must depend on the IPO market to finance its money-losing operations.

Christensen 22

Christensen Fixed Costs Metrics Business Model 22

Harvard Business Review

OCTOBER 2, 2017

For decades, we have heard that emerging markets are poised for huge growth that will yield even greater prosperity. Much like their famed Silicon Valley counterparts, emerging market accelerators aim to boost startups’ potential for raising growth capital.

Marketing 12

Marketing Venture Funding Entrepreneur IPO 12

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. We will pursue a global channel strategy after we complete our I18N project.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

MARCH 25, 2024

This article argues that markets in crypto-assets such as Bitcoin are maturing. But there is also evidence that innovative moves by crypto-asset issuers to create new vehicles for investment in crypto-assets have improved price efficiency and market liquidity, making investment in crypto-assets safer for investors.

Maturity 28

Maturity Price Efficiency Marketing 28

Harvard Business Review

JUNE 12, 2012

A few weeks ago, I read an article in the Wall Street Journal about people who had opened up their very first investment accounts just to get in on the Facebook IPO. It also seems likely that he's kicking himself today, as the value of the stock has dropped almost 25% since its May 17 IPO. But was that so?

IPO 15

IPO Bond Long-term Short-term 15

Harvard Business Review

APRIL 3, 2012

Such regulations, if they succeed in increasing the information flow between managements and markets, are also good news for investors in general. The only real way to protect the "most susceptible investors" Sorkin is talking about is to keep them away from the stock market. I don't know the answer to that question.

IPO 14

IPO Conflict of Interest Information Marketing 14

Harvard Business Review

JANUARY 30, 2012

Steve Jobs , Mark Zuckerberg, and Michael Dell make fine fodder for commencement speeches, but when parents and career counselors thrust graduates into the job market, the default isn't entrepreneurship, it's corporate serfdom. A quarter of first-time venture-backed firms are acquired for at least $50 million or file for an IPO.

Venture Capitalist 20

Venture Capitalist IPO Banking Comparison 20

Harvard Business Review

AUGUST 1, 2011

Microfinance has come under fire in the past 18 months, triggered in part by SKS Microfinance's IPO. The IPO, the new regulations, and a call for Dr. Yunus's retirement from Grameen Bank have led some to doubt the whole notion of microfinance. They're about market creation: When the poor earn more income, they consume more products.

Microfinance 15

Microfinance IPO Bottom-up Finance 15

Harvard Business Review

SEPTEMBER 13, 2013

Between now and the IPO, every bit of information about the company’s finances and other metrics will be closely scrutinized. Research shows that firms’ management teams influence the success of their IPOs. The CEO isn’t the only one likely to be scrutinized by the market.

IPO 10

IPO Execution Incentives Finance 10