IRR, Marketing and Payback Period

Walmart Broadens ROI for Green Power

Harvard Business Review

FEBRUARY 7, 2012

For example] the longer term payback on solar helps us get to scale down the road.". In essence, Bedore was saying that Walmart recognizes that it can help take the solar market to scale, thus lowering its costs in the future. We worship internal rates of return (IRR) to our detriment. look at where the investment gets us.

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ROI IRR Power Payback Period

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Walmart Broadens ROI for Green Power

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