Your Organization Wastes Time. Here’s How to Fix It.
Harvard Business Review
MARCH 13, 2017
Look closely, and you’ll find that most companies have stretched their brands and product portfolios to customers and markets in which they are undifferentiated and profits are weak. We recommend zero-based budgeting and planning to make the choices clearer. This is why we find a zero-based approach preferable.
15 
Let's personalize your content