Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

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Kahneman Tversky Company Innovation 15

Harvard Business Review

MARCH 31, 2014

Should we bring product A or B to market? Which marketing strategy should we use? ” The first step, then, is to use a checklist to minimize decision biases, much like the one suggested by Kahneman. In this case, you have to change your expectation, not your marketing strategy. Why is that?

Kahneman 9

Kahneman Skills How To Marketing Strategy 9

Harvard Business Review

OCTOBER 23, 2013

Daniel Kahneman, in his book Thinking Fast and Slow , recounts a bit of a planning pickle he and his Israeli Ministry of Education colleagues encountered when estimating how long it would take to complete a high school textbook on judgment and decision making. government! all of these things!),

Project 9

Project Kahneman Metrics Budgeting 9

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.

Competitive Advantage 12

Competitive Advantage Business Model Technology Marketing 12

Harvard Business Review

NOVEMBER 10, 2011

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Capital markets is one explanation. Dan Ariely, Michael Mauboussin, Nobel Laureate Daniel Kahneman, and Duncan Watts all write accessibly on the topic.

Innovation 15

Innovation Disruptive Innovation Christensen Kahneman 15

Harvard Business Review

NOVEMBER 9, 2015

But there is a touchpoint that is even more influential, which marketers rarely think about and almost never measure: observing what other customers actually do. The New Tools of Marketing. So what can marketers do about it? We’d love to hear more from marketers. We have hard evidence to back this statement.

Products 8

Products Productivity Hotels Kahneman 8

Harvard Business Review

NOVEMBER 9, 2015

Of course, I love whenever we outperform our benchmark or peer group, but the pain of underperforming is much more painful than the pleasure of winning the same amount, a phenomenon studied at length by Daniel Kahneman and Amos Tversky. That made a huge impact on me.

CEO 8

CEO Tversky Kahneman Travel 8

Harvard Business Review

JUNE 18, 2018

When Apple CEO Steve Jobs approached AT&T about partnering on a new kind of mobile phone — a touchscreen computer that would fit in your pocket — Apple had no expertise in the mobile market. Daniel Kahneman, the 2002 Nobel prize laureate and psychologist, has said that if he had a magic wand, he’d eliminate it.

Stephenson 11

Stephenson Kahneman CEO Commitment 11

Harvard Business Review

MAY 24, 2017

The idea that people rely too heavily on the first piece of information they encounter, like a numerical value, is a human tendency discovered by Nobel laureate Daniel Kahneman. In contrast, a negotiator who has two alternatives, $80 and $90, would see $90 as the high value, leading them to ask for a less ambitious price — say, $100.

Price 11

Price Kahneman Participative Organizational Behavior 11

Harvard Business Review

JUNE 21, 2012

Since then, numerous studies have found evidence of the bias at racetracks and other sports betting markets all around the world. Indeed, it is probably the most discussed empirical regularity in sports gambling markets, and the literature documenting it now runs to well over a hundred scientific papers.

Tversky 13

Tversky Kahneman Rate of Return Sports 13

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 15

Beyer Tversky Price Kahneman 15

Harvard Business Review

OCTOBER 19, 2015

When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” By doing so you can make better decisions about how to leverage your limited marketing resources. Referral traffic from PR or content marketing.

Metrics 8

Metrics Disaggregation Real Estate Kahneman 8

Harvard Business Review

DECEMBER 19, 2012

Behavioral economists like Dan Ariely and Nobel laureate economist Daniel Kahneman would say the framing of survey questions reflects a desire to capture what's most important or detect emergent pathologies. The marketers reexamined all their data and started spending more time with Japanese mothers. Were they being petty?

Kahneman 9

Kahneman Survey Brand Efficiency 9

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 11

Beyer Tversky Price Kahneman 11

Harvard Business Review

JULY 10, 2014

I didn’t realize that noted academics Amos Tversky and Daniel Kahneman were studying this exact phenomenon, which they officially named “ loss aversion.”. As a fund manager, I was very aware that the pain of losing money was markedly worse than the satisfaction of gaining an equal amount. What are the potential downsides?

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Tversky Kahneman Hedge Analysis 8

Harvard Business Review

SEPTEMBER 19, 2011

It's inspired by the coming together of disparate disciplines including positive psychology, welfare economics, hedonomics, neuroscience, and marketing, For a long time there have been counter-intuitive signs leading Nobel prize winners like Amartya Sen, Jospeh Stigliz and Dan Kahneman, to question the meaning of prosperity.

Company 15

Company Kahneman Long-term Brand 15

Harvard Business Review

FEBRUARY 24, 2015

The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.

Chemicals 8

Chemicals How To Kahneman Reputation 8

Harvard Business Review

JUNE 13, 2012

As the second week of May began, Dimon realized, "The last thing I told the market — that it was a tempest in a teapot — was dead wrong," the Journal reports. housing market could collapse and trigger a global financial crisis. Finally, on April 30, Dimon demanded to see the specific trading positions.

Banking 11

Banking Kahneman Document Simon 11

Harvard Business Review

JULY 9, 2014

Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith.

Ethics 8

Ethics Zimbardo Explicit Knowledge Kahneman 8

Harvard Business Review

JANUARY 4, 2013

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. Two years later, in 2002, the co-leader of that invasion, Princeton psychology professor Daniel Kahneman, won an economics Nobel (the other co-leader, Amos Tversky, had died in 1996).

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Tversky Crisis Levitt Consensus 12

Harvard Business Review

APRIL 2, 2014

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].

CAPM 8

CAPM Discount Price Finance 8

Harvard Business Review

FEBRUARY 11, 2013

For instance, if price is held steady, is it fair that those who show up right when the store opens get to purchase at less than the market clearing price? Or should the storeowner follow the mantra of economists to raise price until the market clears? In a Canadian telephone survey, Kahneman et al. Knetsch, and Richard H.

Price 10

Price Kahneman Survey Constraint 10

Harvard Business Review

JUNE 20, 2014

This popular triumph of the “ heuristics and biases ” literature pioneered by psychologists Daniel Kahneman and Amos Tversky has made us aware of flaws that economics long glossed over, and led to interesting innovations in retirement planning and government policy. It is not, however, the only lens through which to view decision-making.

Uncertainty 10

Uncertainty Kahneman Banking System 10

Harvard Business Review

JUNE 24, 2016

Danny Kahneman said that clearly. The markets are tanking. The Leave side made sure that immigration became a focus. Not only a focus but the focus. And once that’s a focus it’s hard to get other messages through. What we see is all there is.

Strategy 8

Strategy Uncertainty Kahneman Resistance 8

Harvard Business Review

OCTOBER 6, 2015

But space for “slow thinking,” in Daniel Kahneman’s term, has been systematically expunged from today’s high-pressure offices. More and more of human lives are marketized and commodified on technology platforms. To give of their best, humans need to focus, tackle one thing at a time, and reflect deeply.

Film 8

Film Drucker Technology Kahneman 8