First Friday Book Synopsis

JULY 1, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

Market Segmentation 80

Market Segmentation Kaplan Marketing Review 80

First Friday Book Synopsis

JULY 1, 2011

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity&# Those who have already read Marti Barletta’s Marketing to Women will welcome this sequel in which she develops in much greater depth her core concepts with regard (..)

Kaplan 70

Kaplan Review Books Marketing 70

Harvard Business Review

AUGUST 9, 2018

While most for-profit companies start with product and then subsequently segment customers based on profit potential (higher lifetime value and lower acquisition costs), the most successful nonprofits commit first to reaching an underserved population, which often includes higher acquisition costs and lower lifetime value. This is hard to do.

Strategy 14

Strategy Market Segmentation Crisis Entrepreneur 14

Harvard Business Review

MARCH 30, 2016

. “This goes to the heart of intelligent systems design,” asserts Jerry Kaplan, author of Humans Need Not Apply. ” Kaplan, a longtime Silicon Valley serial entrepreneur and investor, flatly dismisses efforts to humanize or “managerialize” smart machines as “excessive and gratuitous anthropomorphism.”

Review 8

Review Kaplan Kaizen Performance Review 8