Katz Marketing Operations 
Jesse Lyn Stoner Blog
JULY 8, 2013
I was at the end of the first year of my PhD program at the Katz Graduate School of Business. Ask them about the vision, and you were likely to get figures of ROI, market share, and other statistical facts and figures that leave you cold. Not for a moment am I suggesting that we should ignore the strategic, tactical or operational.
Harvard Business Review
JANUARY 25, 2018
A few days after my arrival, I was ushered into Steve Katz’s office, my director, who was three levels above me in the organization. I never did try out statistical control on the operation of the telephone network. They may very well be the key to more-efficient operations, new customer insights, and revenue growth.
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