Kleiner Marketing Technology 
Leading Blog
JUNE 15, 2020
I personally blame my MIT classmate Aileen Lee, formerly with Kleiner Perkins, who coined the term Unicorn , a private company valued at over a billion dollars. To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. Why does it need to be a small market?
Harvard Business Review
JANUARY 7, 2014
Kleiner Perkins analyst Mary Meeker showed in her influential 2013 D11 address that “wearable computing is coming on strong, faster than the typical 10 year cycle” of tech trends. A simple example is LocationList , a smartphone app that uses your grocery list to help you navigate market aisles in the most efficient route possible.
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Harvard Business Review
OCTOBER 15, 2018
In addition, given their quest for organization leanness, digital startups seek investors who have the expertise to help outsource their noncore business functions, such as production, distribution, marketing, and payroll processing. By the time, those opportunities reach public markets, if at all, they are fully priced.
Harvard Business Review
AUGUST 18, 2015
This new entity could bring together human talent, technology scale, and long-horizon venture and investment approaches to construct business models that could pose a formidable challenge to those designed and perfected in the industrial age. The second era requires larger scale in technology and deeper R&D expertise.
Harvard Business Review
AUGUST 18, 2014
Vaunted valley VC, Eugene Kleiner said it well: “ The time to eat the hors d’oeuvres is when they’re being passed round.” Like most firms, my company weathered numerous market ups and downs. Many an entrepreneur has passed on the hors d’oeuvres, only to regret it later. Pay on time. I know this sounds counterintuitive.
Harvard Business Review
OCTOBER 26, 2011
This candid admission comes from Beth Comstock, GE's Chief Marketing Officer. GE and its venture capital (VC) partners such as Kleiner Perkins and Rockport Capital have invested $134 million (of $200 million allocated) in a small selection of these businesses. "We're looking for new models of innovation. Most definitely.
Harvard Business Review
SEPTEMBER 13, 2013
Ted Schlein, general partner at Kleiner Perkins, was recently invited to discuss race and investment in technology. And so all ears were tuned in when well-known VC Ted Schlein of Kleiner Perkins started talking… but Ted denied there was a problem. By their collective choices, they are risking our very lives. But bear with me.
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