Remove LBO Remove Leveraged Buy-out Remove Marketing
article thumbnail

Private Equity’s New Phase

Harvard Business Review

In phase one (buy and sell), PE investors looked for the equivalent of a “fixer-upper house” — a dilapidated company in a good industry that could be purchased at a discount and, after the business equivalent of some fresh paint and new appliances, resold for a profit. Large private equity firms (e.g.,

LBO 8