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This post was recently published as a guest post on SmartBlog on Leadership : Question: What do these five “established” jobs: - Call Center Representative. Social Media Manager. Telework Manager or Coordinator. Online Advertising Manager. Technology. The Colosseum. ?This Salesperson. Truck Driver. Consultants.
Breakthroughs in human brain research (using conventional experimental psychology research in addition to relatively new technologies like CT scans and magnetic resonance imaging) are revealing new insights about cognitive processes. Management by objectives is a far more limited mental schema than management by aspiration.
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). Measurable. Achievable.
Teach and institute leadership to improve all job functions. Substitute leadership methods for improvement. Management by objectives, quotas, incentive pay, business plans, put together separately, division by division, cause further loss, unknown and unknowable. Institute on-the-job training. Eliminate MBO.
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