N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

Long-term 195

Long-term Short-term Execution Loyalty 195

Let's Grow Leaders

SEPTEMBER 19, 2022

In our leadership programs, we always recommend facing difficult conversations with confidence and humility. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. This is a bit more tricky.

Power 579

Power Compliance How To Ethics 579

N2Growth Blog

MAY 24, 2024

One of the most important qualities is a profound understanding of market dynamics and customer needs. This knowledge enables individuals to predict trends, adjust strategies, and take advantage of new opportunities that contribute to revenue growth.

Leadership 221

Leadership Trends Objective Agility 221

N2Growth Blog

JULY 31, 2024

Harnessing the Power of Data-Driven Strategies Data-driven strategies play a crucial role in transforming the marketing industry. They enable today’s CMOs to gain consumer insights and form the basis for all marketing decisions. Today, this is mainly done through digital channels mixed with offline experiences.

Marketing 286

Marketing Advertising Compliance Brand 286

In the CEO Afterlife

FEBRUARY 6, 2012

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Honorable career management must be anchored in the right values. Stop managing your career and start managing the business.

Career 199

Career Management Mentor Brand 199

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. Leadership. Not so fast.

Brand 253

Brand CEO P&L Brand Management 253

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

AUGUST 6, 2013

I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. The new economy has accelerated the need for change in the branding process.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Market share was responding but not profit.

CEO 242

CEO Company Rogers Human Resources 242

LDRLB

JANUARY 30, 2013

Madison writes for various outlets on finance and management.]. Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. Innovative. True Characteristics. Creativity for thinking outside the box.

Skills 167

Skills Leadership How To Quality 167

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 374

Trends Business Model Execution Marketing 374

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. We see some of the best candidates coming from startups and thinking first about mobile technology, automated supply chain management, and data analytics. Agility is key.

Trends 368

Trends Agility CEO Chief Executive Officer 368

Great Leadership By Dan

SEPTEMBER 17, 2013

His topic: Leadership in a VUCA world. I remember him telling me that he considered himself just to be a “professional manager.”. I am not surprised he picked this topic as he is charged in growing Unilever’s businesses in emerging and highly VUCA-prone markets. Like Manwani, this year our theme is Leadership in a VUCA World.

Globalization 221

Globalization Talent Management Benchmarking Participative 221

Great Leadership By Dan

SEPTEMBER 5, 2013

Guest post from regular Great Leadership contributor Rich Wellins: About a decade ago, I heard the words for the first time: “ I don’t necessarily disagree with you ”. is senior vice president of Development Dimensions International (DDI), and is an expert on leadership development, employee engagement and talent management.

Marketing Strategy 238

Marketing Strategy Newsletter Talent Management Project 238

Chart Your Course

APRIL 29, 2013

Part of being a leader is managing change. Your business is adding a new time-management system, which requires employees to log their hours on specific projects. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

White Paper 231

White Paper Human Resources Consensus Resistance 231

Great Leadership By Dan

JANUARY 22, 2013

I’ll bet a lot of executives and managers reading this post would enthusiastically agree with the declaration “Employees are our greatest asset”. Count up how much time is spent reviewing the earning per share, revenue, profit, sales quotas, manufacturing capacity, inventory, marketing strategy, and other topics. How about you?

Review 248

Review Talent Management Follow-up Bottom-up 248

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Leadership. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

Great Leadership By Dan

JANUARY 18, 2012

Just coming back from Singapore in mid-November, I read an article in The Straits Times where the CEO of IDEO, a leading innovation consulting firm, blames the lack of Singapore’s progress on risk-aversion leadership. The question we want to address here is the role of leadership in innovation. Rich Wellins, Ph.D.

Innovation 230

Innovation Competitive Advantage Brainstorming Bottom-up 230

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The rationale for wishy-washy strategic management is less brand mentoring by seasoned strategists. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. That strategy continued for years. Leadership. In the CEO Afterlife.

CEO 201

CEO Advertising Brand Franchising 201

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 243

Creativity Business Objectives Marketing Brand 243

Lead Change Blog

JULY 14, 2020

That challenge brings into sharp focus the impact of your people strategy. Significant job losses announced yesterday in two major High Street brands are an indicator of what leadership challenges lie ahead, in organisations, local or global. Measuring leadership effectiveness. Six essential leadership qualities.

Short-term 213

Short-term Sharpe Business Model Long-term 213

HR Digest

SEPTEMBER 17, 2022

It’s never too early to start thinking about your career, so we’ve put together a list of the best management careers in 2022. If you’re thinking of breaking into one of the best business management careers then we have some advice for you. What are the top management careers? Which one is the best?

Career 111

Career Management Software Human Resources 111

Strategy Driven

JANUARY 13, 2022

However, one of the key learnings for 2022 is when it comes to business management and your career, it’s not so much about how much time you put into it, but how you use that specified time. Time management. For example, video content has become a significant part of marketing, particularly on social media.

Presenteeism 117

Presenteeism Outsourcing Management How To 117

In the CEO Afterlife

SEPTEMBER 19, 2011

Leadership. by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. Leadership.

Media 199

Media Brand Positioning Marketing Strategy 199

Great Leadership By Dan

MARCH 12, 2013

Maybe you’re a manager, and you’re just concerned about identifying and grooming successors for you own position, so that you’ll have a replacement ready when it’s time for you to move up or on. Managers often find it challenging to identify specific skills required for a role. Created an implemented a new go-to-market strategy. -

Planning 238

Planning Skills Development Succession 238

Great Leadership By Dan

SEPTEMBER 6, 2018

I tell them that the pre-requisite of leadership is not having a team to “lead.” Leadership comes in different facets. Being a subject matter expert is one way to demonstrate leadership. One leadership trait is that you need to be able to articulate the impact of what you accomplish in the context of business goals or revenue.

How To 180

How To Project Marketing Planning 180

N2Growth Blog

JUNE 12, 2024

Today, the CCO oversees various aspects of business operations, such as strategy development, customer relationship management, product development, and crisis management. Moreover, a CCO plays an instrumental role in driving marketing innovations.

CRM 221

CRM Crisis Management Crisis Trends 221

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The reason: a fundamental flaw in the management process that is supposed to renew brand health.

Brand 168

Brand CEO Stage-Gate SWOT 168

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. Mike Myatt: What’s been most rewarding to you in your work in the leadership field? Once we challenge our beliefs and knowns –the sky is the limit.

Open-book 272

Open-book Greenleaf Blog Marketing 272

In the CEO Afterlife

DECEMBER 7, 2014

The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.

Human Resources 183

Human Resources Competitive Advantage Restructuring Marketing Strategy 183

N2Growth Blog

JANUARY 11, 2024

As the responsible head for all revenue-generation strategies, a CRO is charged with aligning all revenue-related functions. This includes sales , marketing, customer support, pricing, and revenue management, distinctly mapping out the path to sustainable, profitable growth.

Long-term 243

Long-term Due Diligence Quality Leadership Styles 243

N2Growth Blog

JANUARY 23, 2018

Balance is the key to success; N2Growth , believes that innovation and strategy must come together for businesses to enjoy sustainable growth and maintain customer satisfaction. Digital transformation starts at a strategic level with leadership being committed to change. That was the big data of its era.”. Jean-Louis said.

Strategy 210

Strategy Innovation Competitive Advantage Incubator 210

Lead on Purpose

NOVEMBER 4, 2009

— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. Following these three things will help you progress from your work as an engineer (or support or SE or any other job) to becoming a successful product manager.

Taylor 150

Taylor Taylorism Ethics Godin 150

Innovation Excellence

NOVEMBER 20, 2015

When we began the transition of our flagship PDF product, Acrobat, from boxed software to a subscription offering as part of our new Document Cloud—one of the more massive transitions in Adobe’s history—developing a new marketing strategy was just one of the hurdles we faced. I also learned firsthand that. Continue reading →

Marketing Strategy 100

Marketing Strategy Document Software Management 100

Lead from Within

JULY 2, 2024

In my role as an executive leadership coach, I’ve observed that teams with a clear and comprehensive charter exhibit enhanced clarity, collaboration, and accountability. Example: “Jane will lead the marketing strategy, while John will oversee product development.”

Team 191

Team Document Objective Goal 191