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Stop Selling And Start Leading

Eric Jacobson

It’ll teach you how to leverage the power of The Five Practices of Exemplary Leadership to consistently make extraordinary sales. Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want."

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LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

Harvard Business Review

His record is one of a brilliant strategist who has the rare ability to manage creative talent on the one hand while maintaining a firm grip on business fundamentals such as brand synergies, distribution access, supply chains, and sourcing to maximize returns across the LVMH portfolio of brands. Both companies are managed by professionals.

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CEOs Should Activate Their Company's Stakeholders

Harvard Business Review

Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way.

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