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Is Grumbling Your First Response To Cutbacks?

Lead Change Blog

poverty really looks like; the differences in market penetration for various types of technology (not just refrigerators); the carbon footprint aspects of the technologies we use; and new ways to think about food purchasing and preparation.

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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. You may get a fingertip sense of market penetration by checking out an opponent’s social media channels. Study the leadership team. Competition Information & technology Strategy'

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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. But the "salesperson owns customer" model is a double edged sword. Three examples show the issues that can arise.

Company 15
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How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

Harvard Business Review

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels.