Lead Change Blog

OCTOBER 23, 2015

poverty really looks like; the differences in market penetration for various types of technology (not just refrigerators); the carbon footprint aspects of the technologies we use; and new ways to think about food purchasing and preparation.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. But the "salesperson owns customer" model is a double edged sword. Three examples show the issues that can arise.

Company 15

Company Market Penetration Long-term Short-term 15

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. You may get a fingertip sense of market penetration by checking out an opponent’s social media channels. Study the leadership team. Competition Information & technology Strategy'

Competitive Intelligence 10

Competitive Intelligence Market Penetration Maturity Information Technology 10

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels.

Industry 8

Industry Fixed Assets Retail Market Penetration 8