Leading Blog

APRIL 26, 2016

Maneuver, on the other hand, seeks to identify and win valuable but unoccupied markets, segments or channels, or, if attacking a competitor is required, discovering vulnerabilities that can be exploited at the least possible cost. Phillips leads OVO Innovation, an innovation consulting company in Raleigh, NC.

Agility 150

Agility Attrition Innovation Market Segmentation 150

Eric Jacobson

JANUARY 18, 2025

If they can use that data correctly, AI should allow them to do a better job of market segmentation and then targeting those segments with much more personalized advertising and offers, and possibly, depending on the business, with more personalized products.

Tacit Knowledge 73

Tacit Knowledge Competitive Advantage Pharmaceuticals Magazine 73

Six Disciplines

JULY 14, 2011

In this discipline, we help you to systematically review and renew your mission, values, market segments, competitive position, strategic position, vision, and agreeing what to stop doing. Discipline II - Set Goals That Lead. Discipline V - Innovate Purposefully. You can view* videos about each of the Six Disciplines here.

SWOT 103

SWOT Market Segmentation Benchmarking ROI 103

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Management Excellence

DECEMBER 31, 2011

I was truly gifted in 2011 to gain access to and work with and support some remarkable professionals across a number of different market segments…from high tech to professional services to manufacturing, and I learned something with every engagement and encounter. Here are Six Lessons Learned that Can Help Us All in the New Year:

Market Segmentation 67

Market Segmentation Succession Marketing Education 67

Eric Jacobson

JULY 29, 2012

Ric Dragon on developing a brand voice and market segmentation strategy: When a mistake is made, sincerely apologize. When appropriate, use humor. Have a policy in place. Have a top-responses document prepared to be used.

Media 72

Media Market Segmentation How To Document 72

Innovation Excellence

APRIL 14, 2016

The theme that really defies reason is when a whole organization or market segment falls into the trap of formal rigidity, as in “it’s just the way it is.” If you can pinpoint the era when the growth engine was put to rest inside an organization, there is a good chance you can revive it. Continue reading →

Market Segmentation 63

Market Segmentation Engineering Marketing Organization 63

Coaching Tip

APRIL 9, 2015

Yet, most leadership teams fail to do so. A common mistake is for companies to think about the market segments that they are in instead of understanding the person who really uses their products and services. Then a few years down the road, their growth flat-lines. They are scrambling desperately for growth.

Market Segmentation 70

Market Segmentation Strategic Planning Brainstorming Executive Coaching 70

Strategy Driven

JUNE 21, 2021

Ensure you lead by example by practicing controlled risk-taking to allow the business to expand beyond your established market segment. Additionally, allow your employees to take on leadership roles that require them to learn how to think on their feet.

Strategy 88

Strategy Market Segmentation Learning-by-Doing Competitive Advantage 88

Skip Prichard

FEBRUARY 11, 2021

Only by leading real people in real life, and experimenting with leadership itself, will one become a true leader. “Only by leading real people in real life, and experimenting with leadership itself, will one become a true leader.” ” -Steven K. Your previous book offers practical advice for entrepreneurs.

Learning-by-Doing 97

Learning-by-Doing Entrepreneur Open-book Resources 97

Skip Prichard

JULY 15, 2024

Decision-making is not taught, yet excellence is assumed in leadership echelons and corridors of power. Consider how marketeers segment customers or how we rate colleagues as introverts or extroverts with high or low potential. How do these affect leadership decisions? It’s understandable. It’s not our fault.

Self-aware 89

Self-aware Learning-by-Doing Environment Market Segmentation 89

Eric Jacobson

JULY 8, 2024

If they can use that data correctly, AI should allow them to do a better job of market segmentation and then targeting those segments with much more personalized advertising and offers, and possibly, depending on the business, with more personalized products.

Tacit Knowledge 81

Tacit Knowledge Competitive Advantage Pharmaceuticals Magazine 81

Harvard Business Review

MARCH 17, 2011

They might not win over a market segment with their invention — but they will have gained invaluable insights. As you move to these broader questions, you will be abandoning command-and-control for a more inspiring form of leadership. But these questions also convey the feeling that you care. The most energizing?

Innovation 19

Innovation Committee Market Segmentation ROI 19

Harvard Business Review

AUGUST 8, 2014

Human resources Leadership Talent management' My work with leaders from Finance, HR, and the C-Suite suggests instead that HR and talent decisions are optimized by  retooling HR   adapting financial and other management frameworks to HR and talent decisions.

Charan 17

Charan Finance Human Resources Supply Chain 17

Harvard Business Review

OCTOBER 3, 2011

It would be easy for Titan to focus most of its efforts on deepening its penetration in its strongest market segments. But Titan consciously chose to go after markets in which it had significant growth potential. When a leap of faith is shared by the senior leadership team, it is that much easier to take.".

Innovation 14

Innovation Venture Capitalist RACI Market Segmentation 14

Harvard Business Review

NOVEMBER 13, 2012

focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g. Training and coaching : help salespeople develop the competencies they need. start screening candidates on technology skills).

Market Segmentation 16

Market Segmentation Incentives Short-term Tools 16

Harvard Business Review

NOVEMBER 7, 2016

Many know and use the nine-box model , for example, to map past performance against future leadership potential. The latter trait in particular is something Korn Ferry research has identified as an important way to identify employees with leadership potential.

Influence 15

Influence Market Segmentation Software Comparison 15

Harvard Business Review

FEBRUARY 15, 2011

The division had just introduced a line of products aimed at an important new market segment. Since the company sold primarily through direct marketing, the design of such materials as catalogs — and, increasingly, web pages — had a direct impact on sales. Almost immediately, Laura faced a major challenge.

Influence 17

Influence Market Segmentation Direct Marketing Focus Group 17

Harvard Business Review

OCTOBER 19, 2012

To summarize: Success in India comes through market segmentation. Don't limit yourself to leadership with Indian roots. When Scott Bayman left his position running General Electric's India business after 14 years, his Indian successor lasted a much shorter time and was eventually replaced by another American.

Marketing 17

Marketing Market Segmentation Retail Travel 17

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector.

CEO 17

CEO Innovation Constraint Engineering 17

Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. These employees are willing to use deep experience in a particular sector to discern and shape opportunities within their social networks and regional markets.

Products 15

Products Productivity Market Segmentation Sample 15

Harvard Business Review

JUNE 26, 2012

Templates needed to be completed, customer and competitor profiling refreshed, current performance figures confirmed, markets segmented, etc. Innovation blackouts are especially common in a down market, as companies ask their most skilled employees to apply themselves to a wider and wider scope of work.

Innovation 14

Innovation Budgeting Market Segmentation Bottom-up 14

Harvard Business Review

MAY 24, 2012

Every business day, companies cede hard evidence to the political agendas of a willful manager or department, and these companies span geographies, industries, revenues, and market segments. It takes leadership to establish decision management and closed-loop measurement practices.

Merchandising 13

Merchandising Risk Management Supply Chain Retail 13

Harvard Business Review

FEBRUARY 7, 2013

More than a century after Thoreau, a prominent leadership researcher echoed this insight with empirical evidence , noting that ".an Marketers segment you, target you, and analyze you. You'll create a lot of personal data along the way. This is a fundamentally new question that those leading a life are beginning to ask.

Self-aware 15

Self-aware Market Segmentation Technology Comparison 15

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Your leadership is crucial. Economy Execution Leadership'

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

APRIL 22, 2011

Google's founders knew before they launched that they were entering a highly competitive market segment. It moves power away from the people and towards titled leadership. (For the purpose of this discussion, I want to assume the core competency, the "why" of the business, is known.). And it's contra-indicated.

Micromanagement 15

Micromanagement Open-book Parcell Innovation 15

Harvard Business Review

MARCH 22, 2017

Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

MARCH 30, 2016

Empowering smart machines to — pun intended — live up to their potential may well become the essential new 21st-century leadership skill. The robo-adviser’s investment recommendations aren’t moving the sentiment analysis needle in the fast-growing “newly retired” market segment.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

JANUARY 25, 2016

But since the most senior leadership teams are male-dominated, a lot of what happens in companies ends up reflecting that, including how they look and sound. After all, Red Bull and P&G were strategically going after a market segment they had chosen to focus on. Does it talk to everyone or does it skew one way or the other?

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

DECEMBER 4, 2017

” That’s a process which requires leadership time and resources, not just a speech about talent at an off-site. forecast accuracy, messages to relevant market segments, and other categories. Behavioral elements refer to the on-the-job choices that people make. For instance, is the candidate coachable?

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

” That’s a process which requires leadership time and resources, not just a speech about talent at an off-site. forecast accuracy, messages to relevant market segments, and other categories. Behavioral elements refer to the on-the-job choices that people make. For instance, is the candidate coachable?

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

JUNE 24, 2015

Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

MAY 28, 2015

The good news: By engaging this market segment and rebuilding trust, health care companies can have a first-mover advantage. Next, health care companies can see an instant benefit from both putting women in positions of leadership and encouraging them to use their personal experiences and perspectives to shape their approach.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Leading Blog

DECEMBER 31, 2015

Leadership Beliefs: Are Yours Helping You Lead? I in Leadership by Nigel Nicholson via @LBS. The Need for Entrepreneurial Leadership by Randel Carlock via @INSEADKnowledge. You always want to be the market leader. If you can’t say that, shrink the market segment until you can. Emotional Awareness by @RCKahn.

Senge 150

Senge Market Segmentation Film Self-aware 150