Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.

Media 72

Media Market Segmentation How To Document 72

Eric Jacobson

JULY 8, 2024

AI enables computers and machines to simulate human intelligence and problem-solving capabilities AI technology can process substantial amounts of data in ways, unlike humans. However, “while this new technology has a bright future, it also casts a dark and fearful shadow,” warns Kahn. But to do so, we must master ourselves.

Tacit Knowledge 81

Tacit Knowledge Competitive Advantage Pharmaceuticals Magazine 81

Strategy Driven

JUNE 21, 2021

Technology-based employee training offers a stack of solutions that address all parts of their learning needs. Ensure you lead by example by practicing controlled risk-taking to allow the business to expand beyond your established market segment.

Strategy 88

Strategy Market Segmentation Learning-by-Doing Competitive Advantage 88

Coaching Tip

APRIL 9, 2015

But is the ability to juggle “Facebooking” a friend while scanning an email, texting on your cell phone, and tweeting about your latest technology tip really such a good idea?”. Yet, most leadership teams fail to do so. Then a few years down the road, their growth flat-lines. They are scrambling desperately for growth.

Market Segmentation 70

Market Segmentation Strategic Planning Brainstorming Executive Coaching 70

Skip Prichard

JULY 15, 2024

Decision Risk In the realm of decision-making, the most overlooked risk isn’t tied to economic shifts, technological advancements, or climate challenges. Decision-making is not taught, yet excellence is assumed in leadership echelons and corridors of power. How do these affect leadership decisions? It’s understandable.

Self-aware 89

Self-aware Learning-by-Doing Environment Market Segmentation 89

Harvard Business Review

MARCH 17, 2011

But they could also be hard, technical capabilities, such as developing new technology around social media. They might not win over a market segment with their invention — but they will have gained invaluable insights. These capabilities don't yield any immediate financial benefits, but they will later on.

Innovation 19

Innovation Committee Market Segmentation ROI 19

Harvard Business Review

FEBRUARY 7, 2013

More than a century after Thoreau, a prominent leadership researcher echoed this insight with empirical evidence , noting that ".an Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower. Words matter.

Self-aware 15

Self-aware Market Segmentation Technology Comparison 15

Harvard Business Review

NOVEMBER 13, 2012

focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g. start screening candidates on technology skills).

Market Segmentation 16

Market Segmentation Incentives Short-term Tools 16

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector.

CEO 17

CEO Innovation Constraint Engineering 17

Harvard Business Review

MAY 24, 2012

But in the era of Big Data and decision-making at the desktop, it's vexing to think that any company with significant technology investments would allow the all-too-human traits of ownership debates and subjective opinion to override robust data analysis. But optimizing the use of these and other technologies remains a challenge.

Merchandising 13

Merchandising Risk Management Supply Chain Retail 13

Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. These employees are willing to use deep experience in a particular sector to discern and shape opportunities within their social networks and regional markets.

Productivity 15

Productivity Products Market Segmentation Sample 15

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Your leadership is crucial. Economy Execution Leadership'

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MARCH 22, 2017

Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

MARCH 30, 2016

Intelligent technologies are increasingly delivering greater value for less money. Empowering smart machines to — pun intended — live up to their potential may well become the essential new 21st-century leadership skill. Smart, quasi-autonomous robots and machines are replacing humans in workplaces all over the world.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

DECEMBER 4, 2017

” That’s a process which requires leadership time and resources, not just a speech about talent at an off-site. This approach is best supported by simulations, assessments, onboarding programs, and other means that technology is making less costly. Behavioral elements refer to the on-the-job choices that people make.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

” That’s a process which requires leadership time and resources, not just a speech about talent at an off-site. This approach is best supported by simulations, assessments, onboarding programs, and other means that technology is making less costly. Behavioral elements refer to the on-the-job choices that people make.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

JUNE 24, 2015

Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change. This approach works when the visionary firm can single-handedly build a new, attractive market reality. As of 2014, its stock was up 800 percent from recession lows.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

OCTOBER 19, 2012

When one of the authors (Gunjan) taught executive workshops at the California Institute of Technology, over a third of the managers attending were of Indian origin. "My To summarize: Success in India comes through market segmentation. Don't limit yourself to leadership with Indian roots. Forget what you learned in China.

Marketing 17

Marketing Market Segmentation Retail Travel 17