Leadership Marketing Strategy Reis 
In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.
In the CEO Afterlife
MARCH 26, 2012
My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. Controlling your own distribution is a no-brainer to most astute marketers. I counted 20 sub-brands and over a hundred stock keeping units.
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