Lead Change Blog

JANUARY 30, 2018

It is easy to say that the critical component of your content marketing can be successfully put through with other marketing strategies like getting to know your audience or being concise and brief in your communication. However, some fundamentals should not be confused with real working strategies that give you an edge.

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Strategy Succession Audience Leadership 282

N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

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Long-term Short-term Execution Loyalty 195

Lead Change Blog

JANUARY 6, 2021

Join Becky Robinson for a free, half-hour webinar on January 13 at 1:00 PM (ET) where she’ll be covering some key areas to include within your content marketing strategy, how implementing these concepts will grow your thought leadership, and how to increase the exposure of your message through consistent messaging.

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Schein Webinar Marketing Strategy Construction 357

Leading Blog

JANUARY 16, 2023

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. A challenger strategy. An Underdog Nightmare for the Category Leaders. Challenger promises.

Brand 344

Brand Advertising Marketing Strategy Competitive Advantage 344

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Everything.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

NOVEMBER 2, 2014

Is this also the case in business leadership? Those who strive for this quality are known to study the art and the science of leadership presence. They take courses on public speaking, they learn how to stand out in group settings, they search out mentors and leadership coaches who help them engage, connect and influence others.

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Leadership Styles Leadership Human Resources Charisma 238

Lead Change Blog

MAY 29, 2020

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. With this in mind, the Coronavirus outbreak arguably represents an opportunity for growth and innovation, and good leadership will be central to ushering this in.

Innovation 236

Innovation Leadership Long-term Technology 236

Great Leadership By Dan

FEBRUARY 21, 2013

reprinted with permission from DDI's Directions newsletter): Leadership is a craft. in your organization were as passionate about leadership. engineers, pilots, sales managers, marketers, teachers, and bankers. believe it’s because no one really sees leadership as a profession. at leadership as a chosen specialty.

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Film Leadership Human Resources COO 280

N2Growth Blog

MAY 24, 2024

Distinguishing the Traits of Successful Revenue Leaders In a competitive market, revenue leaders play vital roles, often exerting influence across the entire organizational hierarchy. One of the most important qualities is a profound understanding of market dynamics and customer needs.

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Leadership Trends Objective Agility 221

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin.

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Brand CEO P&L Brand Management 253

Let's Grow Leaders

SEPTEMBER 19, 2022

In our leadership programs, we always recommend facing difficult conversations with confidence and humility. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. That idea is so fun!

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Power Compliance How To Ethics 579

HR Digest

APRIL 18, 2025

Lowes recent acquisition, termed the Artisan Design Group deal by trade pundits, is a bold move expected to take a big chunk out of Home Depots contractor market. Beyond its pro-market strategy, the success of Lowes acquisition now depends on retaining and engaging ADGs skilled workforce.

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Marketing Marketing Strategy Long-term Incentives 52

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. That singularity continues to deliver outstanding shareholder value.

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ROE Human Resources Marketing Strategy Competitive Advantage 249

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

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Trends Business Model Execution Marketing 374

N2Growth Blog

JUNE 12, 2023

This is where senior leadership comes in and can bring added value to the business. Senior leadership refers to the experienced executives responsible for guiding a company’s strategic direction and ensuring it stays on track to achieve its goals. For start-up companies, having senior leadership is crucial for several reasons.

Succession 221

Succession Leadership Entrepreneur Long-term 221

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy.

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Strategy CEO Marketing Strategy Human Resources 234

Joseph Lalonde

JANUARY 4, 2022

Whether your small business has just launched, you’re a company veteran, or you’re looking to break onto the small business scene in the future – marketing is vital. And getting your marketing strategy down at the start will set you apart from the crowd. The way you market yourself as a small business will […].

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Marketing Marketing Strategy Tips Strategy 156

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

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Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leadership. Main menu Home.

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CEO Company Rogers Human Resources 242

N2Growth Blog

NOVEMBER 27, 2017

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

Marketing 170

Marketing Strategy Brand Bottom-up 170

In the CEO Afterlife

NOVEMBER 27, 2011

Leadership. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home. No results were found for your request. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Human Resources.

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CEO Company Brand Human Resources 229

Lead Change Blog

JULY 29, 2020

Join Weaving Influence CEO, Becky Robinson, August 4 at 1:00 PM (ET) to explore your marketing strategy. If you have limited time and resources, you may wonder how to best invest your energy and resources in marketing your book or business.

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Development Webinar Delegation Marketing Strategy 277

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Brand 243

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. In the CEO Afterlife. Main menu Home.

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CEO Advertising Brand Marketing Strategy 242

N2Growth Blog

JUNE 27, 2024

In a global marketplace where customer preferences, market trends, and competitive dynamics continuously evolve, a skilled CRO can serve as an organization’s guiding light, steering the ship toward new and unexplored growth areas. While leadership skills are important, they are not sufficient on their own.

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Goal Long-term Leadership Development Strategy 221

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Leadership. Main menu Home. Did you like this?

CEO 239

CEO Comparison USP Brand 239

Great Leadership By Dan

SEPTEMBER 17, 2013

His topic: Leadership in a VUCA world. I am not surprised he picked this topic as he is charged in growing Unilever’s businesses in emerging and highly VUCA-prone markets. But we would like to explore the relationship between VUCA and leadership in more depth. Like Manwani, this year our theme is Leadership in a VUCA World.

Globalization 221

Globalization Talent Management Benchmarking Participative 221

Great Leadership By Dan

SEPTEMBER 5, 2013

Guest post from regular Great Leadership contributor Rich Wellins: About a decade ago, I heard the words for the first time: “ I don’t necessarily disagree with you ”. is senior vice president of Development Dimensions International (DDI), and is an expert on leadership development, employee engagement and talent management.

Marketing Strategy 238

Marketing Strategy Newsletter Talent Management Project 238

In the CEO Afterlife

SEPTEMBER 19, 2011

Leadership. by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. My concern is the lack of positioning discipline by their most senior marketing officer. In the CEO Afterlife.

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Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

AUGUST 15, 2011

Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

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Class Marketing CEO Advertising 122

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

Marketing 119

Marketing Company Audience Media 119

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Finally, any CEO not putting culture at the center of their strategy is missing a massive opportunity to create an internal groundswell that can be felt rippling through the industry.

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Trends Agility CEO Chief Executive Officer 368

Lead Change Blog

JULY 14, 2020

That challenge brings into sharp focus the impact of your people strategy. Significant job losses announced yesterday in two major High Street brands are an indicator of what leadership challenges lie ahead, in organisations, local or global. Measuring leadership effectiveness. Six essential leadership qualities.

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Short-term Sharpe Business Model Long-term 213

LDRLB

JANUARY 30, 2013

Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. Labeling yourself as a leader and possessing leadership qualities personally executed can be seen as different entities. True Characteristics.

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Skills Leadership How To Quality 167

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

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CEO Advertising Brand Franchising 201

Terry Starbucker

JULY 21, 2013

That marketing strategy has certainly paid off for her, as her fame (39 million Twitter followers) and album sales (23 Million) attest. Leadership' Lady Gaga spends most of her promotional time on just 1% of her fan base. Because those 1% are the “sparks” that spread her message, over and over and over again.

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Loyalty Marketing Strategy Follow-up Strategy 246