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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Content Marketing that Converts

Strategy Driven

How is 'conversion' defined – opening the email? Wrong Time : Content is useful only at the time it's needed and won't be opened otherwise, even if your solution is needed later. Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing.

Content 50
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The desire to learn

Lead on Purpose

One of the key tenets of leadership is learning. Tip 5 in Management Tips: Harvard Business Review states the following: Successful leaders keep their minds open to new things because they know that no matter how high their level of mastery, there is always more to discover…. Great leaders are learners. They read voraciously.

Open-book 183
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Four Leadership Lessons from Punxsutawney Phil

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Four Leadership Lessons from Punxsutawney Phil by Kevin Eikenberry on February 2, 2011 in Leadership , Learning Picture of Phil, complements of [link] Groundhog Day is a strange tradition.

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Why Every Company Needs a Current Talent Strategy

Strategy Driven

I write about this in great detail in my newest book, Evergreen Talent. we have a record-high number of job openings. Unfortunately, many talent plans were written at a time when the labor market wasn’t nearly as tight as it is today. When’s the last time your company created a talent strategy? Three years ago? Five years ago?

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CMI Highlights

Chartered Management Institute

3 May Dear all, On a recent episode of the FT ’s Working It podcast, Ann Francke discussed how to turn around a toxic workplace culture and the importance of holding senior leadership to account. Informed by these insights, we’ve made some changes to your CMI newsletter. Here are CMI's highlights from 2022 and 2021. Catch up here.

Policies 121
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The Bud to Boss Community Re-Opens Its Doors

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe The Bud to Boss Community Re-Opens Its Doors by Kevin Eikenberry on January 17, 2011 in Leadership , Learning February 15th my next book, co-authored with Guy Harris, will be published.

Open-book 176