Remove Leadership Remove Marketing Remove P&L
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How To Help Your Team Think Like an Entrepreneur

Let's Grow Leaders

One of the most meaningful leadership conversations David had in his first executive role was informing the middle level and front line leaders that “This is your company.” You don’t need to give someone full P&L responsibility to help them act like an owner of their part of the business.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin.

Brand 253
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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260
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Consultants: Resistance Is Futile

N2Growth Blog

The room erupts with cheers and ACME is once again hired to save the Corporate P&L. The value propositions presented by ACME, all too often dazzles the decision makers with the creation of shareholder value through huge P&L benefits. NIH’s top leadership did neither. Can you hear the creepy organ music?)

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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. Thora Dowdell was formerly in marketing and sales before becoming a business partner with Sean, initially in the music recording industry and later in Club Tattoo. We didn’t care that “it’s never been done before.”

Brand 349
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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

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Why Leadership Development and Talent Programs Fall Short

N2Growth Blog

Why are so many leadership development and high potential talent programs continuing to fail, or at the very least, not producing what we hope for? The answer is simple, those at the top of the organization are in denial about their own leadership capability. I will throw some analogies at you to help make the point.