CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. It’s more likely that they set out to meet an unmet need in the market. But without effective leadership, corporate purpose feels abstract and disconnected from an employee’s day-to-day job.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. It’s more likely that they set out to meet an unmet need in the market. But without effective leadership, corporate purpose feels abstract and disconnected from an employee’s day-to-day job.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Phil Johnston, an executive search leader at Spencer Stuart, confirms that Quinn’s initial reaction wasn’t unusual: “When a CEO asks a business leader to run HR, the most frequent response is ‘What did I do wrong?’ I push leaders.

Quinn 14

Quinn Execution CFO Forrester 14