In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

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Trout Reis Sports Brand 249

In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. Monster has done just that.

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Reis Brand Apparel Energy 240

Eric Jacobson

MARCH 3, 2025

By possessing a disciplined set of principles and focusing on carefully developing her leadership skills throughout the process, she was able to achieve her goal of becoming #1 in the translation market that was already dominated by established competitors. I have learned a great deal from listening carefully. Most people never listen.

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Reis Welch Competitive Advantage How To 73

Eric Jacobson

SEPTEMBER 25, 2023

By possessing a disciplined set of principles and focusing on carefully developing her leadership skills throughout the process, she was able to achieve her goal of becoming #1 in the translation market that was already dominated by established competitors. I have learned a great deal from listening carefully.

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Reis Welch Competitive Advantage Open-book 122

Chartered Management Institute

DECEMBER 5, 2023

Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015. I’ve not been to an investor meeting or a capital markets day where this isn’t the number one question on people’s lips.

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Reis Learning-by-Doing Training Long-term 104

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. Amplify means to extend the reach of your offering.

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Ries Reis Audience Entrepreneur 70

Thin Difference

APRIL 11, 2019

Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. Publix Super Markets , more than 50 percent employee-owned. Leadership and team development challenges still exist. Worker: owned and democratically governed by employees who become co-op members.

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Organization ESOP Cooper Reis 62