Leading Blog

OCTOBER 7, 2020

But it only intensifies something we were already seeing in the world of work: organizations need to adapt constantly to keep up with market dynamics. It surveyed top professionals from more than 120 countries about the skills needed for effective leadership in the decade ahead. Humans are hardwired to learn through storytelling.

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Quality Decentralization Storytelling Micromanagement 418

Tanveer Naseer

FEBRUARY 9, 2016

With this latest piece on my leadership blog, I’m delighted to announce a new partnership with The Economist Executive Education. So to kickstart this new partnership, I decided to reprint the article below on the importance of storytelling skills for today’s leaders.

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Storytelling Leadership Education Audience 100

Innovation Excellence

OCTOBER 15, 2016

The last phase of a full-cycle innovation process – storytelling – was rushed. Most innovations fail because they are too good, too smart, and too unfamiliar to the existing business to risk launching.

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Storytelling Innovation Process Marketing 107

Great Leadership By Dan

MARCH 27, 2014

I had just wrapped up a “Brief Leadership” seminar with a group of manufacturing managers and one of their senior leaders pulled me aside afterward. Who needs to get the message that talking less and listening more is an essential 21 st -Century leadership skill? communication Joe McCormack leadership communication'

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Tips Storytelling Seminar Career 276

Leading Blog

SEPTEMBER 13, 2019

A leading expert in organizational storytelling, Paul Smith advises us that more important than how we tell a story is what story we are telling. Story 8: How We’re Different from Our Competitors (A Marketing Story). The last two are about you as a leader: Story 9: Why I Lead the Way I Do (A Leadership-Philosophy Story).

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Storytelling Objective Organization Goal 334

Kevin Eikenberry

OCTOBER 11, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Five Reasons Stories are a Powerful Communication Tool by Kevin Eikenberry on October 11, 2010 in Leadership , Leadership Communication , Learning We all grow up with stories. She became known as the Story Seeker.

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Tools Power Storytelling Bond 208

Great Leadership By Dan

NOVEMBER 19, 2019

And after interviewing over 300 CEOs, leaders, and executives in 25 countries around the world about their use of storytelling in business, I finally have an answer. Their next unconventional move was to stop marketing their brand as only good for colds and allergies. Those new uses and new buyers grew their market share even more.

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Strategy Storytelling Brand Advertising 204

Lead Change Blog

MAY 22, 2017

If you’re a leader who owns a small business, you may be wondering how you can add this tool to your marketing arsenal , and what follows is five smart ways any leader can use Pinterest to its advantage. It could be argued that Pinterest is more a form of content marketing than it is a social media platform. Tell a story.

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White Paper Seminar eBook Content 232

Eric Jacobson

DECEMBER 17, 2019

Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book. All of Paul Smith’s three books on storytelling are must-reads for business leaders, salespeople and parents. Every great leader is a great storyteller.

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Books Storytelling Leadership Definition 123

Eric Jacobson

APRIL 29, 2022

Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book. All of Paul Smith’s three books on storytelling are must-reads for business leaders, salespeople and parents. Every great leader is a great storyteller. Today's Flashback: A look back to 2019.

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Books Storytelling Leadership Definition 118

Great Leadership By Dan

OCTOBER 19, 2017

Your bookshelf: Are they all leadership books? This job you are in isn’t about enhancing your standing relative to others, but is about enhancing your organizations’ performance in the market, which can only be achieved through the combined efforts of your entire team. Who would you call in an emergency if your family was unavailable?

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Six Sigma Storytelling Peer Review Open-book 209

Tanveer Naseer

JUNE 13, 2017

In my previous piece, where I shared the story of how a past leadership failure helped me to learn to become a better listener , I pointed out that one of the keys to effective leadership is learning to be more inquisitive. So how do we become more inquisitive in our leadership? Here are 4 steps to help you get started: 1.

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Learning-by-Doing Storytelling Tools Operations 276

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

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Organization Audience Storytelling Stakeholder Analysis 221

Eric Jacobson

MARCH 6, 2025

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. AMA Business Boot Camp -- Management and Leadership Fundamentals That Will See You Successfully Through Your Career. If you don't market your business, you won't have one. This book is a wake-up call for every business leader.

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Books Storytelling Delegation Tactics 73

CO2

JULY 12, 2012

Assess Your Leadership Style (Part 4). Creating a Personal Marketing Plan (Part 8). Related Posts: Career Move Mindset (Part 1). Three Steps to Discover Your Values (Part 2). Discover Your Strengths (Part 3). Discover Your Hedgehog (Part 5). Activate Your Goal (Part 6). Resume Recommendations (Part 7).

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Storytelling Leadership Styles Human Resources Media 116

Jesse Lyn Stoner Blog

JULY 8, 2013

My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).

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Storytelling Katz Magazine Tactics 183

N2Growth Blog

SEPTEMBER 19, 2010

With the plethora of reading material on the market today it is not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. link] Diploma in Digital Marketing Qualification – MMC Learning | Digital Marketing [.] Did you know that the average American only reads one book a year?

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Blog Open-book Library Learning-by-Doing 419

Strategy Driven

AUGUST 22, 2023

However, the most important duty associated with entrepreneurship is leadership. While different scenarios demand different leadership styles, leaders can use the following tried-and-tested leadership lessons to lead effectively. This strategy can be implemented by storytelling.

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Entrepreneur Storytelling Leadership Long-term 98

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

Organization 195

Organization Audience Storytelling Stakeholder Analysis 195

Great Leadership By Dan

JUNE 18, 2019

In the past, you may have felt tempted to delegate brand to marketing or even to an outside agency. It’s to mistake brand for a single-pronged marketing angle, when it is really the North Star of your business. Now, think how much leadership courage and conviction it takes to make those tough choices.

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Brand P&L Delegation Loyalty 197

N2Growth Blog

JUNE 27, 2016

Data Storytellers become Business Strategists : As I wrote in earlier articles , a special brand of data analyst will emerge that can leverage the sophisticated data analytics capabilities available to produce meaningful information for running the business. They become important members of the Business 2.0 To close, Business 2.0

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Power CIO Storytelling Technology 170

In the CEO Afterlife

JUNE 10, 2012

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Schectman’s new boutique in Manhattan’s Chelsea district is linked to storytelling. “70% 79 Rachel Shechtman – Founder, Story.

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Creativity Advertising Belief Systems Storytelling 238

Tanveer Naseer

APRIL 3, 2012

When it comes to storytelling in business, the most commonly used story archetype is that of the hero and their quest. It’s not too surprising that this particular story archetype is often used in business to communicate ideas or a new vision as it serves to reinforce our perception of leadership.

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Storytelling Mentor Goal Resistance 189

Next Level Blog

APRIL 4, 2023

I first started thinking about this when I helped run a leadership development program for country general managers of a global company. Since that experience, I’ve tuned into how the need for an ambassadorial approach to leadership extends to a range of executive roles. She, too, is now the ambassador for her company in that market.

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Strategic Planning Storytelling Planning Marketing 176

Eric Jacobson

SEPTEMBER 4, 2024

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. What are some of your leadership takeaways that you learned from the participants in those two series? What film showcases leadership?

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Blog Marketing Leadership Brand 65

Eric Jacobson

OCTOBER 10, 2016

Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.

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Storytelling How To Tools Books 50

Lead on Purpose

MARCH 23, 2013

Steve Johnson – strategic product management coach and storyteller – wrote about the importance of getting things done in a recent post : “There’s doing it right, and there’s doing it perfectly. Planning is a good thing and it’s always necessary. You want to focus on the former and not the latter.”.

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Agility Storytelling Software Planning 173

CO2

AUGUST 7, 2012

People often think of me as the Question Guy–one of the benefits of writing a book ( Just Ask Leadership ). They also think of me as an Executive Coach and Leadership Development Expert–since I work and write in those areas. Assess Your Leadership Style (Part 4). Creating a Personal Marketing Plan (Part 8).

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Brand Executive Coaching Storytelling Call Center 125

Great Leadership By Dan

SEPTEMBER 22, 2016

The good news is, there is a shortcut to earning trust – storytelling. Storytelling almost magically builds trust. P&G is a market leader in almost every category they compete in. It suggests that people who don’t know you default to not trusting you. One of them was Mike Berry. The Gillette officials spoke first.

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Storytelling Audience Insurance Survey 120

Eric Jacobson

AUGUST 4, 2015

In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Since the book was published about three years ago, my admiration for Paul's passion for storytelling and helping to teach people how to effectively tell stories has only but grown.

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Storytelling Silverman Armstrong Trends 50

Terry Starbucker

JANUARY 4, 2015

2) Understand market trends. Mike Richardson, Dark Horse Comics : “I’m a storyteller. Many times, so much time gets spent on making a perfect product that marketing and sales get ignored. We didn’t introduce new things, and the market changed without us. What can I do to sell something at the farmers market?

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Entrepreneur Power Class Storytelling 150

Eric Jacobson

NOVEMBER 29, 2024

Plumbers assess market conditions, set strategies, and focus on outstanding execution. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose. Question: What are the skills leaders need to develop in order to lead purposefully?

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How To Operations Customer Loyalty Objective 73

leaderCommunicator

OCTOBER 30, 2015

Welcome to my weekly round-up of top leadership and communication blog posts. This week you’ll read 5 ways to determine if your communications team needs outside help, 6 steps to foster trust in the workplace and how to use storytelling to increase employee engagement.

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Storytelling Public Relations Team Brand 60

Innovation Excellence

MARCH 17, 2017

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of.

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Storytelling Motivation Bond Audience 71

Kevin Eikenberry

OCTOBER 25, 2010

Radical Management, though not succinctly defined by the author, is an approach to leadership and management that leads to greater job satisfaction, higher productivity, client delight and continuous innovation. Stephen’s use of story throughout this book is one of its strengths.

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Management Open-book Workshop Video 150

Eric Jacobson

MARCH 11, 2014

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. AMA Business Boot Camp -- Management and Leadership Fundamentals That Will See You Successfully Through Your Career. If you don''t market your business, you won''t have one. Edited by Edward T. His advice? Authors are Alan S.

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Books Leadership Storytelling Delegation 70

Eric Jacobson

FEBRUARY 19, 2014

Here are my Mid-Week Recommended Leadership Reads. Each week, I share with you one recommended blog post , video , and profile about leadership, communication and/or marketing. So, here goes : Blog Post : Tanveer Nasser on Storytelling Video : David Grossman on the Effective Communication within Organizations and Truth Tellers.

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Storytelling Leadership Video Blog 56