N2Growth Blog

SEPTEMBER 17, 2024

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388

Marketing Marketing Strategy How To Trends 388

N2Growth Blog

SEPTEMBER 13, 2024

Chief Strategy Officers are crucial for shaping an organization’s strategic vision and ensuring long-term success. They develop and execute initiatives that align with the company’s goals, focusing on market trends , competitive threats, and emerging opportunities.

Execution 269

Execution Strategy Strategic Planning Diversity 269

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Farsightedness is essential to effective leadership.

Company 177

Company Apparel Competitive Advantage Long-term 177

Strategy Driven

OCTOBER 21, 2016

It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.

Chief Operating Officer 50

Chief Operating Officer Short-term Strategic Fit Strategy 50

Harvard Business Review

NOVEMBER 17, 2015

He or she must believe in and articulate a “higher ambition,” as we call it at the Center for Higher Ambition Leadership. Whole Foods Market’s purpose is to promote healthier eating. It must be deeper than only making money for shareholders and managers.

Company 8

Company Commitment Teamwork Airlines 8

Harvard Business Review

JUNE 8, 2015

Also, most billion-dollar ideas don’t start that way; they can benefit from the established operations, go-to-market or service capabilities, and other corporate assets that help to scale rapidly. As a great organizational scholar, James March, once noted, “ Leadership involves plumbing as well as poetry.”

Health Care 8

Health Care Venture Capitalist Strategic Fit Pharmaceuticals 8

Harvard Business Review

JUNE 19, 2015

The result: Market success for the product and the company was purchased by Google for $3.2 Situation Three: It Does Not Have Good Strategic Fit. Corporate indecision and misalignment of strategic objectives let promising products fall by the wayside. billion in 2014. Fix or kill? What happened? Fix or kill?

Products 8

Products Productivity Long-term Marketing 8