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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

Process 199
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When Leadership Is Just Sucking It Up And Doing The Right Thing

Terry Starbucker

This is another installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. This excerpt tells two very contrasting stories about a job of leadership that is never, ever, easy – having to let people go. Why are you doing this – you don’t have a Marketing staff.

Letter 171
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You Need a Transformational Business Coach

Lead Change Blog

Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. I worked with another client planning fast growth for his telecommunications business.

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. This customer discovery process let me identify the forces acting on a worker.

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Retain Your Top Performers

Marshall Goldsmith

Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. The CEO of a leading telecommunications company recently embarked on an innovative approach. Employee Engagement Leadership' Retaining High-Impact Performers . These seven steps can help you: 1.

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Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

Marketing might need greater bandwidth for YouTube campaigns, for example. Keith has over 10 years experience in telecommunications and data networking. Consider tailoring access by department or individual. About the Author. Keith Ross is product manager for Networking products at Black Box Corporation.