This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.
This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.
The creative teams he developed laid the foundations for today’s music, movie, and telecommunications industries. He owned the American market (some 60 million at the time), but his dreams were bigger: the entire British Empire (about 400 million). And one man stood in his way.
This is another installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. This excerpt tells two very contrasting stories about a job of leadership that is never, ever, easy – having to let people go. Why are you doing this – you don’t have a Marketing staff.
Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. I worked with another client planning fast growth for his telecommunications business.
Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. This customer discovery process let me identify the forces acting on a worker.
Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. The CEO of a leading telecommunications company recently embarked on an innovative approach. Employee Engagement Leadership' Retaining High-Impact Performers . These seven steps can help you: 1.
Marketing might need greater bandwidth for YouTube campaigns, for example. Keith has over 10 years experience in telecommunications and data networking. Consider tailoring access by department or individual. About the Author. Keith Ross is product manager for Networking products at Black Box Corporation.
In the 1980s, I appeared on a videotape that was widely distributed as part of a leadership development course for IBM managers. After losing billions of dollars, the IBM board woke up and decided to get new leadership. I don’t know much about telecommunications – it just seemed obvious. He’s right.
Developments in telecommunications, computing technologies, and electronic sensors are inspiring less of human intervention in controlling some sensitive equipment including vehicles, planes, helicopters, trains, etc. Mining automation market will reach $3.29 billion by 2023. MarketsandMarkets Inc. billion by 2023.
He is an advisor to business leaders from a variety of organizations throughout the world, including major Fortune 500 companies, as well as private and nonprofit institutions in industries such as aerospace, healthcare, government, professional associations, telecommunications, and finance.
Written in a clear, professional and straightforward manner, it is relevant to the management of all types of projects, including IT, construction, engineering, telecommunications and government, as well as many others.
A telecommunications company discovered that when company representatives periodically called customers, those customers perceived improvements in their service — such as fewer dropped calls — whether there actually were less calls dropped or not. Blurring the Lines: A Broader Definition of Service/Quality.
As new technologies in social media, transportation, and telecommunications bring us closer together, it's more critical than ever for organizations to recruit, develop, and retain multicultural leaders who can skillfully navigate both the opportunities and challenges of a more connected world. When executed well, the results are astonishing.
There's a reason why great chefs visit the farms and markets that source their restaurants: The raw ingredients are critical to success. At one global telecommunications giant, for example, a critical network software upgrade was not only slipping further behind schedule, but the bug density was slowly creeping up, as well.
Mixing and matching features, components, and sizes enabled the Finnish telecommunications giant to offer a vast array of choices to win over operators and, through them, consumers. In sharp contrast to Nokia's approach, Apple offered developers a uniform development environment and a direct path to market.
Lou Gerstner’s arrival at IBM in 1993 is a classic example of leadership through a liminal period. It was the summer of 2000 and the company had quickly lost $85 billion in market capitalization. Business education Informal leadershipLeadership' Procter & Gamble provides another example. billion to $11.7
Going after future opportunities at the micromarket level can seem risky, but basing strategy on old views of markets and their past performance is riskier still. The first step is to overlay the rough allocation of resources across markets on the basis of their overall potential.
When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.
The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business."
COOs are relatively common in service industries such as financial services, energy, information technology and telecommunications, but in manufacturing sectors — such as automotive, chemical, and pharmaceutical companies — they are relatively rare.
Their founders — China's first generation of entrepreneurs — are nearing retirement, so these companies' futures hinges on how effectively the incumbents manage leadership transitions. Consider, for example, the Shenzhen-based Huawei , which has become the world's second largest telecommunications equipment-maker.
Take over responsibility and leadership. Take over responsibility and leadership. But it must be HR that decides how things are done, based on the professional knowledge and insights only HR people will have. To all HR people: be proud about the responsibility you have — or should have. Most companies need a strong HR.
We had it all — strong capital markets, rich natural resources, unparalleled higher education, and geographic separation from two devastating wars. Although well-intentioned, these programs often have the unintended consequences of benefiting the wrong businesses, favoring sub-optimal technology, and creating market distortion.
For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched. We all have.
Cisco's leadership is very smart and Wi-Fi is part of the firm's core competence. The company knew digital devices were all becoming telecommunications tools. But I'm completely comfortable asserting that Cisco should and did. More important, the firm had clear line-of-sight into its competitors' offerings. This was obvious.
Nokia, today’s telecommunications networking company, has made corporate transformation into an art form. As the company explored new markets, it began to make additional investments in pre-cellular mobile radios and other componentry in the emerging market for mobile communications. The playbook sounds familiar.
In my own work , I found that this might be particularly prevalent for utilities (gas, electricity and telecommunications). In my own work , I found that this might be particularly prevalent for utilities (gas, electricity and telecommunications). Ran Spiegler (with co-authors) has studied such strategies.
GE is headquartered in Fairfield, a small town in Connecticut, while its famous Leadership Development Center is located in Crotonville, New York. Microsoft, the biggest of them all by market cap, is based in Redmond, a city of 50,000 people and 16 km to the east of Seattle. The reason is simple.
You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels. It also provides the executive leadership with a steady stream of "demos" to show off at CES. The value of UX as a corporate asset is no longer in question.
As Tom Davenport, Larry Prusak, and I talk to people about our current research, we hear broad support for its central thesis: that good judgment is not only something required of individuals in leadership positions; it is something that must be embedded in organizations as a whole.
Where was its leadership bench? Is the problem that P&G produces outstanding specialists in marketing but not general managers who can run the business? Why are so many companies struggling with a crisis of their leadership bench? What kind of signal did this choice send to P&G''s top managers? Succession planning'
I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. Thats what Chinas Hi-Tech Fair is doing. Its another thing to see the green focus up close.
We have reviewed hundreds of corporate announcements and websites, interviewed numerous leadership experts, and conducted an analysis of CEO changes and successions over the past five years at S&P 500 and Global 100 companies. Through this effort, we have observed certain characteristics of this emerging trend.
Not long ago, the chief executive of a global telecommunications firm shared with me his frustration that "even in a meeting with the CEO, most institutional investors seek only granular data points to plug into their models. They can signal to the market the types of investors they wish to own their shares.
Then rapid improvement in cell phone technology combined with sharp reductions in cost opened up massive new markets that existing terrestrial business telecommunications companies had missed. Still, it enabled Medtronic to expand into the Chinese market. The product worked effectively, but never became a big seller.
Assess yourself not only as a sector expert but also as an executive with special competences and map those attributes against the market’s needs. What are your special skills — digital marketing know-how you learned in fast-moving consumer goods? Finally, don’t forget about your most valuable marketing asset: your current CEO.
We focused on the generations in eight countries, including the four BRIC nations (Brazil, Russia, India, and China), some of the most important markets for talent over the next decade, as well as one country from the Middle East. In many cases, leadership demanded compliance, promoting risk-aversion and compliance, rather than respect.
How can I help marketing retain more customers? We recently participated in a data-dive type process at a major telecommunications company. Like many telcos this company is trying to woo customers through customized marketing communications and offers. More experienced analysts will take a broader view of the retention issue.
But good planning and proper leadership support can help. Consider a large home energy provider in a mature, commoditized market where deregulation is driving down revenue and profit. Here is what the leadership team did: They linked strategy to behaviors.
Yet, the trend is not free from potential downsides as the case of a large multinational telecommunications company illustrates. After four years, systems had been tinkered with so much that new product launches became not only prohibitively expensive but also needed a very long time to market. The Building Blocks of Successful IT.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content