Remove Leadership Remove Marketing Remove Telecommunications
article thumbnail

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
article thumbnail

The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

Process 199
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You Need a Transformational Business Coach

Lead Change Blog

Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. I worked with another client planning fast growth for his telecommunications business.

article thumbnail

When Leadership Is Just Sucking It Up And Doing The Right Thing

Terry Starbucker

This is another installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. This excerpt tells two very contrasting stories about a job of leadership that is never, ever, easy – having to let people go. Why are you doing this – you don’t have a Marketing staff.

Letter 171
article thumbnail

How To Increase Profits Through Gender-Balanced Leadership

Eric Jacobson

"While the global population is largely gender balanced, men hold eighty-five percent of senior leadership positions in public companies," states Melissa Greenwell , author of the new book, Money on the Table: How to Increase Profits Through Gender-balanced Leadership. Identify and communicate criteria for successful leadership.

article thumbnail

Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. This customer discovery process let me identify the forces acting on a worker.

article thumbnail

The Danger of Denial

Marshall Goldsmith

In the 1980s, I appeared on a videotape that was widely distributed as part of a leadership development course for IBM managers. After losing billions of dollars, the IBM board woke up and decided to get new leadership. I don’t know much about telecommunications – it just seemed obvious. He’s right.