Leadership Marketing Yield Management 
Harvard Business Review
JANUARY 28, 2013
Although the search has been productive, members within the FVA leadership circle wanted to see if there was a better search process that would unearth more solutions and potentially create more value. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change.
Harvard Business Review
JANUARY 26, 2012
Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.
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