Why Mission Statements Suck | In the CEO Afterlife
In the CEO Afterlife
JUNE 13, 2011
Leadership. Why Mission Statements Suck. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Exxon Mobil Corporation’s mission is an example of a poor statement. The statement may be true, but it sure as hell isn’t motivating. Leadership.
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