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Incremental innovations can be managed at the operating levels where the people know the customers/consumers best and decisions can be made in a more consensus-driven way with input and agreement between all stakeholder functions. It tends to be short-term, uses familiar (traditional) metrics and development systems like Stage Gate.
Many conventional metrics we use to estimate value are based on faulty assumptions. Netpresentvalue [NPV] is a case in point. Companies that will eventually be wrecked by others’ innovations are operating on autopilot. She is a popular speaker and consults to senior leadership teams.
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