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Never sacrifice quality: Your products, services, leadership, management, culture, customer service, communication, etc. Don’t fall into the trap of resting on laurels and assuming that a great product or nichemarket will endure the test of time without constant attention to the shifting needs of a fluid marketplace.
His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.
So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a nichemarket – the tourist and gourmet trade. The quality of the product was outstanding. The branding wasn’t nearly as good.
Most of all, it requires fearless leadership to challenge the convention, to rise above the noise, to look left when others are looking right, and to have the foresight and empathy to see through the souls of your customers, by showing up where they are and delivering unforgettable experiences. Empowering Digital Societies.
Any student of history understands as an industry matures, more capital becomes available, advancements in technology occur, new niches, markets and nuanced communication channels open-up, and more players enter the market.
What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. It’s not generally a technology problem; it’s a leadership problem. DAVID: Yeah.
The longer they network, the better they get at nichemarketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Leadership Programs Community stewardship – for the right reasons – is wonderful. Leadership programs exist in every major city.
When your leadership isn’t gender-balanced, it’s tough to have a balanced customer base. In business, this is what we call a market opportunity.) The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development.
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