article thumbnail

How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. ” Of course, this type of real-time, one-to-one marketing is easier said than done. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 9