Leadership Operations PR Workshop 
Harvard Business Review
NOVEMBER 14, 2012
I recently conducted a workshop for a client seeking to build relationships with elected officials. Others had dipped their toes in the water, using the service as a PR message board, blasting out links to press releases and favorable news coverage. Any tool is only as good as the person operating it.
Harvard Business Review
MARCH 22, 2017
In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Turn everyone into an advocate. People are the new channel.
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