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B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: The higher one rises in an organization, the more one must be a generalist.
As more firms became multinationals, fewer showed loyalty to particular communities or any hesitation to migrate their operations to wherever costs were lowest. Employees were viewed more as fungible inputs to operations, and customers viewed more as targets within more and less lucrative segments.
In many cases, the culprit is a gap between launching a few analytics experiments and embedding these insights into the operating model of the larger organization. Merely layering powerful technology systems on top of existing operations is not enough. Another critical piece of the puzzle is acquiring the right capabilities.
In 1998, Mo was running a highly profitable and stable engineering firm serving European mobile operators. He sold that company to do what no European operator would (though he begged them): Start an African cell phone company. He recently announced the next two growth markets for sizeable investment by his group are Iraq and Myanmar.
This means that many emerging market risks get cut from the senior leadership agenda. They did not spend as much time thinking about local events that have implications for their emerging market operations. They devote far more time to internal execution and competitive risks than to external risks that can change the playing field.
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