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After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Too often, the focus turns to profit.
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It tends to be short-term, uses familiar (traditional) metrics and development systems like StageGate. Incremental innovations can be managed at the operating levels where the people know the customers/consumers best and decisions can be made in a more consensus-driven way with input and agreement between all stakeholder functions.
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Bad quality control: MobileMe, antenna-gate. Yes, Steve Jobs actually unveiled a leather iPod pouch on stage. Volatile stock: In 2008, under Jobs, the stock price dropped by more than 50%. No advertising innovation: The "I'm a Mac/"I'm a PC" campaign ran for three and a half years without a refresh. That was an underwhelming day.
One financial services company we know reviews the viability of the business case at every major stagegate. For example, at Tetra Pak , the Swiss packaging company, the role of IT is to minimize the cost of business operations and facilitate global growth. Reinventing Corporate IT An HBR Insight Center.
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