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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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The Future of Marketing: How List Brokerage Is Transforming Data Sourcing

Strategy Driven

In marketing, the quality of your data often determines the success of your campaigns. Whether you’re launching a new product or refining your outreach strategy, understanding how list brokerage can enhance your data sourcing could be the advantage you need to stay competitive in today’s market. What Is List Brokerage?

Marketing 112
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Top 10 Tips for Improving Your Content Marketing Strategy

Strategy Driven

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

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Allen Adamson | Transforming What People Do To Gain Market Advantage

Tanveer Naseer

What do Uber, Apple, Netflix, and AirBnB share in common in terms of the successes they’ve achieved? And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor.

Marketing 130
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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. In this whitepaper, Paycor examines the top seven things you can do to out-maneuver your competition and win the war for talent in the coming months. Become a company known for learning & training. This is great news.

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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. What are some of your leadership takeaways that you learned from the participants in those two series?

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