First Friday Book Synopsis

MAY 16, 2013

Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World Theodore Levitt'

Levitt 93

Levitt Marketing Christensen Review 93

First Friday Book Synopsis

MARCH 4, 2011

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Levitt 80

Levitt Marketing Books Review 80

Lead Change Blog

APRIL 1, 2016

” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin.

Levitt 150

Levitt Godin Customer Loyalty Consultative 150

LDRLB

AUGUST 13, 2012

A team of economic researchers led by Harvard University’s Roland Fryer (and including Steven Levitt of Freakonomics fame) recently flipped the incentive model on its head and tested on one of the most incentive-resistant professions in America: schoolteachers. A recent economic paper might have found such as way.

Incentives 133

Incentives Creativity Levitt Drucker 133

Mills Scofield

APRIL 15, 2012

Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Yet few are really good at truly understanding what the customer needs. That’s why there are many inventive organizations, but few innovative ones.

Kaplan 151

Kaplan Business Model Levitt Christensen 151

Strategy Driven

JUNE 6, 2013

Levitt and. Levitt and Stephen J. Evaluation & Control Program Recommended Resources book review business book business management evaluation and control freakonomics Stephen Dubner Steven Levitt strategydriven' Freakonomics : A Rogue Economist Explores the Hidden Side of Everything. by Steven D. About the Book.

Resources 50

Resources Levitt Incentives Analysis 50

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. Incidentally, I never start the day with text, email, phone, Facebook , TV, or news of any kind. Those can come later but it’s not the way I want to start my day with a spirit of reverence and awe!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Over 96% are now closed/recovered cases, with 66% of currently infected patients in mild condition. All 14 of the temporary hospitals in China have closed as parks, and tourist attractions are reopening.

Crisis 91

Crisis Levitt Peer Review Sharpe 91

Innovation Excellence

AUGUST 4, 2020

Theodore Levitt illustrated the difference best when he said, “People don’t want to buy a ¼ inch drill; they want a ¼ inch hole!” This may sound good, but it’s a misbelief caused by confusing product solutions with customer needs. Get this right or suffer high failure rates and missed opportunities.

Levitt 76

Levitt Technology Innovation System 76

Innovation Excellence

AUGUST 4, 2020

Theodore Levitt illustrated the difference best when he said, “People don’t want to buy a ¼ inch drill; they want a ¼ inch hole!” This may sound good, but it’s a misbelief caused by confusing product solutions with customer needs. Get this right or suffer high failure rates and missed opportunities.

Levitt 75

Levitt Technology Innovation System 75

The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

OCTOBER 4, 2021

The actor, writer, and director discusses the role mindfulness plays in his art and how he leads his team.

Levitt 19

Levitt Gordon Team 19

Strategy Driven

MARCH 30, 2011

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt.

Price 50

Price Strategy Discount Levitt 50

Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Americans spend more money each year on beer than the do on books. “This explains,” says Pastor Rick Warren, “why our bellies are bigger than our brains.”

Learning-by-Doing 66

Learning-by-Doing Drucker Levitt Information 66

Harvard Business Review

OCTOBER 3, 2011

In January 1980, Harvard's Ted Levitt wrote an article titled " Marketing Success Through Differentiation of Anything." Levitt argued that products were more complicated to consumers than most manufacturers considered. He pointed out that the basic product qualities (i.e., a phone needs to make a call) get a product to market.

Levitt 16

Levitt Succession Wireless Franchising 16

Harvard Business Review

JULY 11, 2011

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Why has "Marketing Myopia" lasted so well over a 50-year-period when so many management big ideas have gone the way of the failed industries Levitt cites in his classic? Its clarity and its ambition.

Levitt 14

Levitt Marketing Library Maturity 14

Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

Levitt 16

Levitt Marketing Uncertainty Price 16

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

Levitt 15

Levitt Christensen Competitive Advantage Welch 15

First Friday Book Synopsis

APRIL 30, 2011

Webber is an award-winning, nationally-recognized editor, author, and columnist. In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history.

Magazine 103

Magazine Company Succession Edvinsson 103

Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

Health Care 18

Health Care Levitt Film Chemicals 18

Harvard Business Review

JUNE 1, 2011

Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business. Certainly not.

Levitt 16

Levitt Mass Marketing Simon eBook 16

First Friday Book Synopsis

JANUARY 30, 2013

Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention in a Media Democracy, and a novel, Remember to Breathe.

Simon 89

Simon Airlines Brand Banking 89

First Friday Book Synopsis

SEPTEMBER 15, 2011

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: [.].

Books 89

Books Levitt Energy Finance 89

First Friday Book Synopsis

MARCH 2, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].

Review 85

Review Books Leadership Mintzberg 85

Harvard Business Review

SEPTEMBER 18, 2012

Consider another example made famous in Levitt and Dubner's Freakonomics. She'd probably have accepted it graciously. The offer of a gift rather than payment indicates that social and not market norms are in play. A daycare center decided to impose a $3 fine when parents were late picking up their children.

Motivation 20

Motivation Levitt Letter Business Objectives 20

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

DECEMBER 28, 2010

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Wouldn't it make sense to manufacture a lukewarm tea that everyone is guaranteed to like? Problem, of course, is that it doesn't make any sense to do so.

Disaggregation 16

Disaggregation Levitt Analysis Short-term 16

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

Real Estate 11

Real Estate Levitt Incentives Price 11

Harvard Business Review

OCTOBER 16, 2012

There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". And so, in that spirit, we've asked several prominent readers to identify the most valuable idea they have learned from the pages of HBR.

Levitt 11

Levitt Porter Management Metrics 11

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built.

Books 22

Books Cialdini Christensen Collins 22

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable. It is one of [.].

Review 70

Review Marketing Books Innovation 70

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built.

Books 21

Books Cialdini Christensen Collins 21

Harvard Business Review

MARCH 26, 2014

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. In this way, the industry parallels drug dealing. Hear me out.

Development 13

Development Levitt Real Estate IPO 13

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. The brands that remove obstacles and encourage progress along their customers’ journeys are the ones that win repeat visits, repeat purchases, and word-of-mouth referrals. Related Video. The Explainer: Marketing Myopia.

Levitt 15

Levitt Real Estate Video PR 15

Harvard Business Review

JANUARY 4, 2013

Economists have also continued their imperialist habit of delving into other fields: 2005's Freakonomics , co-authored by Becker disciple Steven Levitt, was a prime example of this — and sold millions of copies. As for Lazear, he got himself appointed chairman of President George W. Bush's Council of Economic Advisers in 2006.

Crisis 15

Crisis Tversky Levitt Consensus 15

Harvard Business Review

JUNE 14, 2017

The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” It requires significant changes in business models, staffing and management approach. But we believe it’s the only option.

Health Care 12

Health Care Levitt Competitive Advantage Pharmaceuticals 12

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

Company 8

Company Levitt Succession Agility 8