Lead Change Blog

APRIL 1, 2016

” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin.

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

First Friday Book Synopsis

MAY 16, 2013

Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World Theodore Levitt'

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Levitt Marketing Christensen Review 93

First Friday Book Synopsis

MARCH 4, 2011

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

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Levitt Marketing Books Review 80

Strategy Driven

JUNE 6, 2013

Levitt and. Levitt and Stephen J. Evaluation & Control Program Recommended Resources book review business book business management evaluation and control freakonomics Stephen Dubner Steven Levitt strategydriven' Freakonomics : A Rogue Economist Explores the Hidden Side of Everything. by Steven D. About the Book.

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Resources Levitt Incentives Analysis 50

Harvard Business Review

OCTOBER 4, 2021

The actor, writer, and director discusses the role mindfulness plays in his art and how he leads his team.

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Levitt Gordon Team 15

LDRLB

AUGUST 13, 2012

A team of economic researchers led by Harvard University’s Roland Fryer (and including Steven Levitt of Freakonomics fame) recently flipped the incentive model on its head and tested on one of the most incentive-resistant professions in America: schoolteachers. A recent economic paper might have found such as way.

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Incentives Creativity Levitt Drucker 133

The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Over 96% are now closed/recovered cases, with 66% of currently infected patients in mild condition. All 14 of the temporary hospitals in China have closed as parks, and tourist attractions are reopening.

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Crisis Levitt Peer Review Sharpe 91

CEO Blog

NOVEMBER 11, 2010

Googles use of the DART cookie enables it to serve ads to users based on their visit to this sites and other sites on the Internet.

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Blue Ocean Strategy Levitt Charisma Efficiency 189

Mills Scofield

APRIL 15, 2012

Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Yet few are really good at truly understanding what the customer needs. That’s why there are many inventive organizations, but few innovative ones.

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Kaplan Business Model Levitt Christensen 151

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

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Levitt Marketing Transportation Industry 8

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. Incidentally, I never start the day with text, email, phone, Facebook , TV, or news of any kind. Those can come later but it’s not the way I want to start my day with a spirit of reverence and awe!

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Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JULY 11, 2011

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Why has "Marketing Myopia" lasted so well over a 50-year-period when so many management big ideas have gone the way of the failed industries Levitt cites in his classic? Its clarity and its ambition.

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Levitt Marketing Library Maturity 13

Harvard Business Review

OCTOBER 3, 2011

In January 1980, Harvard's Ted Levitt wrote an article titled " Marketing Success Through Differentiation of Anything." Levitt argued that products were more complicated to consumers than most manufacturers considered. He pointed out that the basic product qualities (i.e., a phone needs to make a call) get a product to market.

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Levitt Succession Wireless Franchising 15

Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Americans spend more money each year on beer than the do on books. “This explains,” says Pastor Rick Warren, “why our bellies are bigger than our brains.”

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Learning-by-Doing Drucker Levitt Education 70

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

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Levitt Christensen Competitive Advantage Welch 12

Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

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Levitt Marketing Uncertainty Price 15

Strategy Driven

MARCH 30, 2011

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt.

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Price Strategy Discount Levitt 50

Harvard Business Review

JUNE 1, 2011

Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business. Certainly not.

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Levitt Mass Marketing Simon eBook 15

Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

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Health Care Levitt Film Chemicals 16

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

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Company Levitt Succession Agility 8

Harvard Business Review

OCTOBER 16, 2012

There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". And so, in that spirit, we've asked several prominent readers to identify the most valuable idea they have learned from the pages of HBR.

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Levitt Porter Management Metrics 9

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

Real Estate 11

Real Estate Levitt Incentives Price 11

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. ” or my “Who do you want your customers to become?”

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Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. The brands that remove obstacles and encourage progress along their customers’ journeys are the ones that win repeat visits, repeat purchases, and word-of-mouth referrals. Related Video. The Explainer: Marketing Myopia.

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Levitt Real Estate PR Video 15

Harvard Business Review

JULY 26, 2018

More generally, the results affirm that applying behavioral insights has great potential for increasing economic and individual well-being at low cost, as the recent work of Daniel Kahneman, Steven Levitt, Cass Sunstein, Richard Thaler, and others has shown.

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Levitt Credit Scoring Kahneman Ryan 8

Harvard Business Review

JUNE 14, 2017

The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” It requires significant changes in business models, staffing and management approach. But we believe it’s the only option.

Health Care 9

Health Care Levitt Pharmaceuticals Competitive Advantage 9

Harvard Business Review

DECEMBER 28, 2010

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Wouldn't it make sense to manufacture a lukewarm tea that everyone is guaranteed to like? Problem, of course, is that it doesn't make any sense to do so.

Disaggregation 15

Disaggregation Levitt Analysis Short-term 15

Harvard Business Review

APRIL 13, 2017

Theodore Levitt's classic theory -- in under two minutes. He noticed they were taking the excess pulp—normally a waste product–and putting it back into a special batch of juice for their personal consumption. “That’s funny,” Hughes said to himself, his curiosity piqued. Related Video.

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Levitt Video Short-term Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 18, 2012

Consider another example made famous in Levitt and Dubner's Freakonomics. She'd probably have accepted it graciously. The offer of a gift rather than payment indicates that social and not market norms are in play. A daycare center decided to impose a $3 fine when parents were late picking up their children.

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Motivation Levitt Letter Business Objectives 17

Harvard Business Review

JANUARY 26, 2015

With apologies to Ted Levitt , a new “Marketing Myopia 2.0” The unhappy innovation inference? Your most important customers may not be the people who buy your products but the ones who regulate your company and industry. ” has emerged.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built.

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Books Cialdini Christensen Collins 22

Harvard Business Review

MARCH 26, 2014

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. In this way, the industry parallels drug dealing. Hear me out.

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Development Levitt Real Estate IPO 9

Harvard Business Review

NOVEMBER 18, 2015

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. Sometimes the place to look is in physical locations where consumption was historically difficult if not impossible.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

JANUARY 7, 2015

In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?” Particularly with the internet of things bringing digitization to all kinds of products and services, the influence of APIs is growing far beyond technology firms.

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Levitt Real Estate Business Model Early Adopters 8

HR Digest

APRIL 3, 2021

Brian Levitt, global market strategist at Invesco, said the report was “confirmation of what we all were starting to pick up on some months ago, which was that the economy is accelerating and the vaccine rollout is a game-changer”. “The [rebound] still leaves employment 8.4m

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Levitt Bond Globalization Long-term 69

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built.

Books 18

Books Cialdini Christensen Collins 18

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. They want quarter-inch holes.”

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Levitt Early Adopters Productivity Products 8