Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

Levitt 15

Levitt Marketing Uncertainty Price 15

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Finally, a humanized business has a motivating purpose.

Levitt 12

Levitt Christensen Competitive Advantage Welch 12

Harvard Business Review

OCTOBER 16, 2012

Harvard Business Review was launched precisely 90 years ago this month with an ambitious agenda — to produce a "business theory," based on rigorous research, to help managers run their companies more effectively. HBR's 90th Anniversary: Why Management Matters. We are also, of course, a business. What Makes a Leader? More >>.

Levitt 8

Levitt Porter Management Metrics 8

Harvard Business Review

JUNE 14, 2017

And ease of access means ease of market entry: Emerging data providers can get on their feet quickly and create new sources of competition. But as more data and more data providers flood the market, a competitive position based solely on data becomes impossible to defend. These firms regard data as the source of business value.

Health Care 9

Health Care Levitt Pharmaceuticals Competitive Advantage 9

Harvard Business Review

MAY 5, 2016

Aggravated and depressed by the decline of their core memory business in the 1980s, Intel’s top management struggled for strategic clarity. Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. But the past is merely a prologue. Profitable customers matter most.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

SEPTEMBER 18, 2012

In our research for Beyond Performance we found there is a simple one that is often overlooked: Moving beyond the 'market contract' with employees and forging a stronger 'social contract'. The offer of a gift rather than payment indicates that social and not market norms are in play. She'd probably have accepted it graciously.

Motivation 17

Motivation Levitt Letter Business Objectives 17

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen’s research shows that disruption often starts at a market’s edges. Are they following a business model that looks unattractive to market leaders?

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

Real Estate 11

Real Estate Levitt Incentives Price 11

Harvard Business Review

JANUARY 26, 2015

State satisfaction mattered more than market disruption. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” ” That’s not cynicism; that’s savvy risk management. Twenty-first century market competition in disruptive business environments quickly becomes regulatory lawfare.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

APRIL 13, 2017

The Explainer: Marketing Myopia. Theodore Levitt's classic theory -- in under two minutes. See More Videos > See More Videos > Some managers would have kept moving. . “That’s funny,” Hughes said to himself, his curiosity piqued. Related Video.

Levitt 8

Levitt Video Short-term Learning-by-Doing 8

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

APRIL 26, 2016

.” You still see this Taylorite assumption that selling can be deduced to a series of behaviors in various areas: generic assessment tests, selling methodologies and “pitches” that allegedly apply across all sales situations, and chic “neuro-marketing” factoids about buying and selling.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

MAY 19, 2015

The new products promise to store locally sourced energy and manage its dispatch, helping to mitigate one of the major shortcomings of harvesting power from the sun: the intermittency challenge (in other words, you need the sun to shine). The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8

HR Digest

APRIL 3, 2021

There are concerns among investors about the recovery “It seems to be the recovery [is] happening much more quickly than people thought could possibly move the Fed into a position where they may have to do something sooner rather than later,” Tom di Galoma, a managing director with Seaport Global Holdings, said. percent from near zero. “The

Levitt 69

Levitt Bond Globalization Long-term 69

Harvard Business Review

JANUARY 4, 2013

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. The field attracts the most students, enjoys the attention of policy-makers and journalists, and gains notice, both positive and negative, from other scientists.".

Tversky 12

Tversky Crisis Levitt Consensus 12

Harvard Business Review

MAY 6, 2014

At a fundamental level, the decisions managers make about revenue and profits fall into two categories—those related to growth and those related to cost reduction. Managers use cost-related data as an objective input for decision making, since they consider it both reliable and reasonably predictable. Cost reduction data are precise.

Disruptive Innovation 11

Disruptive Innovation Levitt Innovation Tools 11

First Friday Book Synopsis

MARCH 2, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].

Review 85

Review Books Leadership Mintzberg 85

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. In yesterday’s recap of Day one, I gave a detailed breakdown of each speaker presentation, but today I thought I’d do something a bit different…Since everyone seems to like a list, I decided to rank the top ten speakers from both days.

Blog 353

Blog Collins Blue Ocean Strategy Video 353