The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.

Crisis 91

Crisis Levitt Peer Review Sharpe 91

Harvard Business Review

AUGUST 22, 2016

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

Levitt 8

Levitt Marketing Transportation Industry 8

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

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Review Marketing Books Innovation 70

Mills Scofield

APRIL 15, 2012

That’s why we see so many good ideas either not make it to market or not for long. Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” ” [1] It is simple, but not easy and in today’s world very short-lived.

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Kaplan Business Model Levitt Christensen 151

Harvard Business Review

JULY 11, 2011

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

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Levitt Marketing Library Maturity 13

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Keep moving!

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Succession Self-aware Learning-by-Doing Follow-up 316

Strategy Driven

MARCH 30, 2011

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.

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Price Strategy Discount Levitt 50

Harvard Business Review

OCTOBER 3, 2011

The irrational behavior that Apple products provoke represents the piece of the product puzzle that only Apple has uncovered in the mobile-phone market. To understand why Apple's crazy culture is so important, it's necessary to revisit two of marketing's most important contributions. good terms and conditions, excellent delivery).

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Levitt Succession Wireless Franchising 15

Harvard Business Review

OCTOBER 15, 2015

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. A gold-plated product or service.

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Marketing Company Levitt Film 8

Harvard Business Review

NOVEMBER 29, 2011

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

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Levitt Marketing Uncertainty Price 15

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

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Levitt Christensen Competitive Advantage Welch 12

Harvard Business Review

SEPTEMBER 24, 2013

The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Hence the focus on non-consumers. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Union Pacific, the leading railroad company has a market capitalization of over $80 billion, about 60% more than Ford or GM.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

MAY 11, 2017

When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking smartphone apps and weight-loss programs. The Explainer: Marketing Myopia. Theodore Levitt's classic theory -- in under two minutes. Related Video.

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Levitt Real Estate PR Video 14

Harvard Business Review

JUNE 1, 2011

No, not World War II, but rather the introduction of the first mass market paperback. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." But book publishing survived the shock, and an indigenous American literature, as Dickens predicted, took off. Shock absorbed.

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Levitt Mass Marketing Simon eBook 15

Harvard Business Review

JUNE 14, 2017

And ease of access means ease of market entry: Emerging data providers can get on their feet quickly and create new sources of competition. But as more data and more data providers flood the market, a competitive position based solely on data becomes impossible to defend. These firms regard data as the source of business value.

Health Care 9

Health Care Levitt Pharmaceuticals Competitive Advantage 9

Harvard Business Review

OCTOBER 16, 2012

There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". And so, in that spirit, we've asked several prominent readers to identify the most valuable idea they have learned from the pages of HBR.

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Levitt Porter Management Metrics 8

Harvard Business Review

SEPTEMBER 18, 2012

In our research for Beyond Performance we found there is a simple one that is often overlooked: Moving beyond the 'market contract' with employees and forging a stronger 'social contract'. The offer of a gift rather than payment indicates that social and not market norms are in play. She'd probably have accepted it graciously.

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Motivation Levitt Letter Business Objectives 17

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue. ” The bigger the enterprise, the more jobs at risk. Profitable customers matter most.

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Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

DECEMBER 28, 2010

A Harvard Business School marketing professor named John Deighton once came up with a vivid analogy to illustrate this and show why a business should sub-segment its customer base. While seemingly simplistic, this approach often leads to counter-intuitive product development or marketing strategies.

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Disaggregation Levitt Analysis Short-term 15

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen’s research shows that disruption often starts at a market’s edges. Are they following a business model that looks unattractive to market leaders?

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Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

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Real Estate Levitt Incentives Price 11

Harvard Business Review

JANUARY 26, 2015

State satisfaction mattered more than market disruption. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Twenty-first century market competition in disruptive business environments quickly becomes regulatory lawfare. The unhappy innovation inference? ” has emerged.

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Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

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Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

APRIL 13, 2017

The Explainer: Marketing Myopia. Theodore Levitt's classic theory -- in under two minutes. He noticed they were taking the excess pulp—normally a waste product–and putting it back into a special batch of juice for their personal consumption. Related Video.

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Levitt Video Short-term Learning-by-Doing 8

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Several years ago, Marc Andreessen, co-founder of Netscape and venture capital firm Andreessen Horowitz, wrote a famous post about the importance of product-market fit.

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Levitt Early Adopters Productivity Products 8

Harvard Business Review

JANUARY 7, 2015

APIs allow firms to expand into markets they may never have previously considered. Through APIs, IBM also hopes to create multiple ecosystems that allow it to access many new markets. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?”

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Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

APRIL 26, 2016

.” You still see this Taylorite assumption that selling can be deduced to a series of behaviors in various areas: generic assessment tests, selling methodologies and “pitches” that allegedly apply across all sales situations, and chic “neuro-marketing” factoids about buying and selling.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built.

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Books Cialdini Christensen Collins 22

Harvard Business Review

MAY 19, 2015

By defining itself as more than just a car company, Tesla is avoiding a common trap companies fall into as they mature: it is not letting the markets it’s in today bound tomorrow’s opportunities. The second has to do with scope. Embracing a larger, more encompassing self-definition powers systems-level ambitions.

Strategy 8

Strategy Levitt Energy System 8

HR Digest

APRIL 3, 2021

Brian Levitt, global market strategist at Invesco, said the report was “confirmation of what we all were starting to pick up on some months ago, which was that the economy is accelerating and the vaccine rollout is a game-changer”. “The [rebound] still leaves employment 8.4m

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Levitt Bond Globalization Long-term 69

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built.

Books 18

Books Cialdini Christensen Collins 18

Harvard Business Review

JANUARY 4, 2013

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. The field attracts the most students, enjoys the attention of policy-makers and journalists, and gains notice, both positive and negative, from other scientists.".

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Tversky Crisis Levitt Consensus 12

Harvard Business Review

MAY 6, 2014

Growth alternatives usually involve either launching new products or entering new markets, and these are activities where uncertainty is high. The classic example, attributed to HBS professor Ted Levitt, is that people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole.

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Disruptive Innovation Levitt Innovation Tools 11

First Friday Book Synopsis

SEPTEMBER 15, 2011

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: [.].

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Books Levitt Energy Finance 89

First Friday Book Synopsis

MARCH 2, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].

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Review Books Leadership Mintzberg 85

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

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Blog Collins Blue Ocean Strategy Video 353