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Just because you can make an omelet, doesn’t mean you’re a restaurateur!

Mills Scofield

That’s why we see so many good ideas either not make it to market or not for long. Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Saul urges us to also create a shared operating model on HOW value will be delivered.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. Which leads me to this conclusion; one of the healthiest habits you can operate in is healthy thinking! John Jantsch of Duct Tape Marketing. Keep moving! Document your life.

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.

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Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

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Obsess Over Your Customers, Not Your Rivals

Harvard Business Review

When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking smartphone apps and weight-loss programs. The Explainer: Marketing Myopia. Theodore Levitt's classic theory -- in under two minutes. Related Video.

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Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Hence the focus on non-consumers. Xiaomi’s Challenge.