Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Union Pacific, the leading railroad company has a market capitalization of over $80 billion, about 60% more than Ford or GM.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

SEPTEMBER 18, 2012

In our research for Beyond Performance we found there is a simple one that is often overlooked: Moving beyond the 'market contract' with employees and forging a stronger 'social contract'. The offer of a gift rather than payment indicates that social and not market norms are in play. She'd probably have accepted it graciously.

Motivation 17

Motivation Levitt Letter Business Objectives 17

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue. ” The bigger the enterprise, the more jobs at risk. Profitable customers matter most.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen’s research shows that disruption often starts at a market’s edges. Are they following a business model that looks unattractive to market leaders?

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

JUNE 14, 2017

And ease of access means ease of market entry: Emerging data providers can get on their feet quickly and create new sources of competition. But as more data and more data providers flood the market, a competitive position based solely on data becomes impossible to defend. These firms regard data as the source of business value.

Health Care 9

Health Care Levitt Pharmaceuticals Competitive Advantage 9

Harvard Business Review

JANUARY 7, 2015

APIs allow firms to expand into markets they may never have previously considered. Take the case of IBM’s Watson , a cognitive-computing technology that allows humans to make sense of large volumes of data. Through APIs, IBM also hopes to create multiple ecosystems that allow it to access many new markets.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

JANUARY 26, 2015

Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. State satisfaction mattered more than market disruption. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” What customer would matter most in five years? ” has emerged.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Technology advancements are quickly outpacing traditional use cases, making the design and development of meaningful products harder than ever. They want quarter-inch holes.”

Levitt 8

Levitt Early Adopters Productivity Products 8

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Covey, The Seven Habits of Highly Effective People.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Covey, The Seven Habits of Highly Effective People.

Books 18

Books Cialdini Christensen Collins 18

Harvard Business Review

MAY 19, 2015

It follows, then, that the pursuit of potentially disruptive new technologies and business models requires systems thinking, often calling for the innovator to go well beyond the invention of the product itself. The second has to do with scope. Embracing a larger, more encompassing self-definition powers systems-level ambitions.

Strategy 8

Strategy Levitt Energy System 8

Harvard Business Review

APRIL 26, 2016

.” You still see this Taylorite assumption that selling can be deduced to a series of behaviors in various areas: generic assessment tests, selling methodologies and “pitches” that allegedly apply across all sales situations, and chic “neuro-marketing” factoids about buying and selling. But a lot has changed.

Education 8

Education Levitt Retail Training 8

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353

Blog Collins Blue Ocean Strategy Video 353

Harvard Business Review

MARCH 26, 2013

It could well be that a charismatic candidate who appealed to minorities, made better use of campaign technology, and embraced some modest policy changes (mainly on immigration and gay marriage) could sweep Republicans back into the White House. But I think the Republicans are going about this all wrong. And because all of us at HBR have A.G.

Brand 8

Brand Products Productivity P&L 8