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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. Blockchain, machine learning, artificial intelligence, augmented reality, 3D printing, and robotics are among the most important technologies of today’s rapidly changing world.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Keep moving!

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

In Technology and Cooperation Help Fight the Pandemic Chelsea writes, “The threat from COVID-19 should be taken seriously, but there are reasons for rational optimism even during a pandemic.” When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province.

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Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

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Marketing Myopia, 50-Plus Years On

Harvard Business Review

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

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The iPhone 5 Launch Will Be Successful

Harvard Business Review

The irrational behavior that Apple products provoke represents the piece of the product puzzle that only Apple has uncovered in the mobile-phone market. To understand why Apple's crazy culture is so important, it's necessary to revisit two of marketing's most important contributions. good terms and conditions, excellent delivery).

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A Refresher on Marketing Myopia

Harvard Business Review

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

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