Harvard Business Review

JUNE 14, 2017

The bulk of HCIT investment supports startups that sell data — clinical or operational information that is otherwise difficult for clients to obtain or to organize. The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

Health Care 13

Health Care Levitt Pharmaceuticals Competitive Advantage 13

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. ” or my “Who do you want your customers to become?”

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

JUNE 12, 2013

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. To resolve these contradictions, we had begun pleading with students and clients to look for "jobs to be done."

Ramaswamy 10

Ramaswamy Levitt Prahalad Christensen 10

Harvard Business Review

SEPTEMBER 24, 2013

In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Every time a customer buys a product, they are trying to do a job that brings some value to them – and not necessarily what the product says on the label. They want a quarter-inch hole! ”.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

NOVEMBER 18, 2015

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. In contrast, in many markets room-sharing-platform Airbnb has grown without significant response from hotel operators. But it has to fight fiercely for every inch.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Each group has its own operating procedures. But Sales is changing, Academia is out of touch, and this is bad for business and the academy.

Education 8

Education Levitt Retail Training 8

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353

Blog Collins Blue Ocean Strategy Video 353

Harvard Business Review

MARCH 26, 2013

So far the self-examination has focused chiefly on its sales techniques; as detailed in the RNC report and Robert Draper's New York Times Magazine cover story last month on young Republican operatives, GOP pollsters have been convening lots of focus groups in which people tell them the party comes across as old, angry, and out of touch.

Brand 10

Brand Products Productivity P&L 10