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Beyond Metrics – Why Human Capital is Key in Founding and Leadership Team Assessments

N2Growth Blog

As businesses grow and adapt to shifting market demands, the strength of the leadership team often dictates a company’s ability to scale and succeed. Assessing factors such as vision, resiliency, leadership style, adaptability, and alignment with the company’s vision is now seen as fundamental to driving long-term growth.

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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

This role requires a deep understanding of market dynamics, consumer behavior, and technological trends, enabling the organization to adapt to changes and lead them. These efforts have resulted in personalized marketing and improved operational efficiency, underscoring the tangible benefits of a digital-first strategy.

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Navigating Uncertainty in 2024: Succession Planning in Turbulent Times

N2Growth Blog

External factors such as economic oscillations, market volatility, and industry disruptions drastically impact succession strategies. Evaluating the current market scenario, company status, and anticipated future changes is central to this process. This robust approach is critical in sustaining the organization’s heartbeat.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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The Long-Term Boost Provided By Ukrainian Refugees

The Horizons Tracker

A recent study , from NC State, suggests that European countries that allocate resources towards infrastructure and other capital enhancements are poised to witness long-term improvements in their gross domestic product (GDP) as a result of the influx of Ukrainian refugees across the continent.

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The Changing Landscape of C-Suite Executive Tenures: Insights and Implications

N2Growth Blog

The traditional model of long-serving executives has shifted, giving way to a more dynamic environment where factors like performance, industry disruptions, and stakeholder expectations play significant roles. One risk of a long CEO tenure is the potential for performance to plateau. years in 2022.

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