N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

Long-term 195

Long-term Short-term Execution Loyalty 195

N2Growth Blog

SEPTEMBER 13, 2024

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. A CEO who communicates clearly, makes consistent and ethical decisions, and demonstrates transparency can inspire employees, build trust, and foster a strong sense of loyalty and collaboration.

CEO 360

CEO Company Customer Loyalty Chief Executive Officer 360

N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. As the organization’s central source of customer-related data, they carry a crucial responsibility to uncover valuable insights and transform them into winning strategies for the market.

Loyalty 339

Loyalty Advertising Brand Media 339

Modern Servant Leader

JULY 29, 2014

Market Basket Stakeholders Rally to Support Their Servant Leader. Market Basket is a multi-billion dollar, family owned, grocery chain in New England. Their fierce loyalty to the company and its customers has always been deeply valued. The official Market Basket website, according to Wikipedia ( [link] ) is down.

Servant Leader 249

Servant Leader CEO Marketing Cost 249

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. This involves telling a compelling brand story, keeping the brand consistent across all touchpoints, and strengthening its presence in the market.

Diversity 360

Diversity Long-term Loyalty Brand 360

Innovation Excellence

MAY 23, 2024

GUEST POST from Shep Hyken What is a loyalty program? That’s different than true customer loyalty, but it’s a pretty darn good start. It’s a program designed to get customers to come back. In our 2024 State of Customer Service and CX research (sponsored by RingCentral), we included a section of questions that focused on […]

Loyalty 126

Loyalty Customer Loyalty How To Marketing 126

Rich Gee Group

NOVEMBER 11, 2024

In an era where brand loyalty was sacred, he made the seemingly crazy decision to open Amazon’s platform to competitors, allowing other retailers to sell directly on Amazon’s site. When you stay customer-focused, you set a foundation for long-term loyalty and trust that outlasts any market trend. No—he did the exact opposite.

Leadership 195

Leadership Short-term Long-term Loyalty 195

Eric Jacobson

JANUARY 21, 2021

"This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

Customer Loyalty 114

Customer Loyalty Loyalty How To Content 114

N2Growth Blog

OCTOBER 18, 2010

I think loyalty cost us nothing, yet delivers great reward to a team. Loyalty is a missing ingredient in job market of both the secular and sacred. I think loyalty is a great addition to the list. From my perspective, there cannot be a true sense of team without the existence of loyalty. I would like to add one.

Blog 412

Blog Leadership Loyalty Self-aware 412

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 374

Trends Business Model Execution Marketing 374

Leading Blog

APRIL 8, 2020

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. But when the dust settles, they will have lost the trust that makes customer loyalty possible. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve.

Crisis 400

Crisis Short-term Customer Loyalty Long-term 400

Rich Gee Group

FEBRUARY 11, 2025

This will not only keep you engaged but also boost your market value. Loyalty is great, but it doesnt pay the bills if the company refuses to reward your performance. Do Your Market Research: Find out what peers in your role are earning. Glassdoor, LinkedIn, and industry contacts can help you gauge your true market value.

Short-term 195

Short-term Micromanagement Webinar Self-aware 195

Innovation Excellence

NOVEMBER 26, 2021

Marketers love to hold up points-based loyalty programs as proof of their contribution to their company’s financial success through repeat purchase behavior. But traditional loyalty programs are nothing more than complicated, and expensive to manage, discount programs. Black Friday is … Continue reading →

Loyalty 98

Loyalty Discount Marketing Succession 98

N2Growth Blog

JULY 17, 2024

CROs oversee marketing, sales, and customer relationship teams to ensure they work together effectively. Their deep understanding of current market trends and customer behavior is the foundation for creating revenue strategies that align with the company’s main goals.

Execution 370

Execution Long-term Customer Loyalty Marketing 370

Strategy Driven

DECEMBER 22, 2021

One way of ensuring you bring them back is to offer a loyalty program. Here are five ways paid loyalty programs can bring customers back. Why Are Loyalty Programs so Important? With a paid loyalty program , you have created a customer that has an investment in the company. Customer Have an Investment.

Loyalty 114

Loyalty Incentives Brand Quality 114

N2Growth Blog

MAY 5, 2011

Pricing impacts everything from strategy and tactics, to finance, to branding, to marketing and sales, to vendor selection and supply chain management, to recruiting and compensation, and to customer satisfaction and loyalty. Competition : Does your pricing place you at a competitive advantage, or disadvantage in the market?

Price 371

Price Discount Brand Supply Chain 371

N2Growth Blog

FEBRUARY 28, 2011

Leaders who fail to demonstrate a constancy of character won’t create trust, won’t engender confidence and won’t create loyalty. Leaders who can’t stay in front of the market tend to get run over by it. No Market : Good leadership pursues sound market opportunities.

Brand 379

Brand Entrepreneur Marketing Execution 379

Great Results Team Building

DECEMBER 7, 2024

Research consistently shows that gratitude in the workplace boosts morale, reduces turnover, and fosters loyalty. Worse, they risk coming across as a marketing tactic disguised as appreciation. This holiday season, dont let your gifts become another marketing opportunity.

Team 167

Team Team Building Morale Loyalty 167

N2Growth Blog

AUGUST 2, 2024

With a coach’s support, executives can dissect market trends, spot new opportunities, and position their businesses for expansion. Through one-on-one coaching sessions, leaders gain a deep understanding of their business, industry, and market dynamics. A key role of executive coaching is to instill a strategic mindset.

Executive Coaching 372

Executive Coaching Execution Entrepreneur Long-term 372

Innovation Excellence

NOVEMBER 10, 2022

GUEST POST from Shep Hyken There are many reasons a customer might come back to a business again and again that have nothing to do with loyalty. But those don’t create loyalty. A repeat customer can come about because of a convenient location, a lower price, a bigger selection and more. It just looks as […].

Customer Loyalty 98

Customer Loyalty Loyalty Price Marketing 98

N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

Strategy Driven

MARCH 19, 2024

App loyalty programs have emerged as a preeminent strategy to enhance customer engagement and retention. Integrating an app loyalty programs into a business’s arsenal is no longer just an option; it has become an indispensable necessity.

Loyalty 91

Loyalty Brand Marketing Strategy Marketing 91

Engaging Leader

MARCH 1, 2021

Fostering engagement and loyalty in a virtual environment. She developed a digital entrepreneurship MBA program, has taught hundreds of business and marketing courses at a number of universities, and has led workshops for Entrepreneur Magazine’s Insider Platform and other corporations. Tips for leading a remote team.

Environment 290

Environment Entrepreneur Workshop Loyalty 290

The Horizons Tracker

JULY 11, 2023

One of the key features of gig jobs is their inherent flexibility, so it can be difficult for platforms to secure loyalty from workers. The post Team Bonds Can Secure Loyalty Among Gig Workers first appeared on The Horizons Tracker. The results of this experiment showed the importance of team identity in motivating drivers.

Loyalty 98

Loyalty Bond Team Attrition 98

Great Leadership By Dan

AUGUST 20, 2015

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. What was it that led to such fierce loyalty to a CEO? We saw that loyalty in full effect during the protest last year.

Marketing 120

Marketing Leadership Loyalty Open-book 120

Strategy Driven

APRIL 22, 2024

Enhancing the customer experience is becoming increasingly vital for businesses to pursue sustained growth and customer loyalty. This score is a predictor of customer loyalty, as studies have shown that the easier it is for customers to interact with a brand, the more likely they are to return and become advocates for the company.

Loyalty 106

Loyalty Customer Loyalty Metrics Brand 106

N2Growth Blog

DECEMBER 6, 2022

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 387

Execution Banking Bond Diversity 387

Innovation Excellence

NOVEMBER 14, 2024

GUEST POST from Shep Hyken Many years ago, I sold a home. My real estate agent made a value proposition for me. If I hired her to sell my home, I could walk out of the house and never come back. She would manage everything related to maintaining the home and keeping it “showroom ready.” […]

Long-term 125

Long-term Customer Loyalty Loyalty Real Estate 125

N2Growth Blog

JULY 26, 2010

They were able to command greater loyalty and respect from peers and subordinates alike with less bravado and more humility and discernment. Arrogance rarely results in lasting relationships built on a foundation of loyalty and trust. The confident also succeed in business, but not at the expense of others as do the arrogant.

Blog 419

Blog Loyalty Long-term Brand 419

Joseph Lalonde

OCTOBER 17, 2022

The pharmacy industry is booming, and there’s always room for another player in the market. A Marketing Plan. Develop a marketing plan outlining how you will get the word out about your business. This could include everything from traditional advertising to online marketing to PR and events. A Loyalty Program.

Insurance 210

Insurance Loyalty Advertising Budgeting 210

Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Strategy Driven

JANUARY 31, 2023

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. Let us share a few unspoken rules of mascot marketing that every brand must follow. A mascot that looks like any other is the last thing you need for your marketing campaigns.

Brand 115

Brand Marketing Audience Customer Loyalty 115

N2Growth Blog

APRIL 30, 2024

We live in an era of digital connectivity, where businesses must adapt swiftly to changing market trends and shifting customer expectations. It recognizes the importance of acknowledging and responding to employees’ emotions, creating an open, empathic workplace culture that fosters trust and loyalty.

Emotional Intelligence 413

Emotional Intelligence Self-aware Leadership Morale 413

Great Results Team Building

FEBRUARY 17, 2025

Leaders who foster loyalty lead with empathy, patience, and trust. In todays competitive job market, leaders who invest in culture will reap the rewards of a committed and high-performing workforce. They focus on clarity, compassion, and impact, ensuring that insights arent just heard but applied in meaningful ways.

Team 131

Team Teamwork How To Self-aware 131

Great Leadership By Dan

JULY 8, 2020

Once you know who they are, you can optimize not just your products, but your whole business—how you market, how you onboard, and how you support these people. Step 3: Make sure your product market (PMF) fit starts at the moment of transaction (and doesn’t end there) Most organizations understand the concept of PMF.

Business Model 282

Business Model Long-term KPI Loyalty 282

Leading Blog

OCTOBER 22, 2012

We all have the tendency toward the creation of a veneered version of our brands that we think is more acceptable, more compelling, more marketable to our audience. Without the ability to nurture loyalty through human connection, your brand’s value relies solely on performance.” Ultimately it makes you less human.” Let that sink in.

Audience 284

Audience Brand Media Loyalty 284

Leading Blog

OCTOBER 28, 2014

Loyalty creates “blinders to full awareness and action.” When you start to stray from logic, and another person is involved, whether she is a negotiator, marketer, or politician, it is time to put yourself in the shoes of the other party, understand her motives, and adapt accordingly.” Personality cults end badly for this very reason.

Power 285

Power Self-aware Loyalty Ethics 285